Are marketers, and their goal is to captivate as much of their audience as possible, part of their strategy includes tailoring the content to the reader. Sitecore offers sophisticated tools to be able to track what the user prefers and then serve up specific content that interests the reader. This is great for the reader, who gets to see more content about topics that they like. If you do want to personalize content, take a look at Sitecore’s Personalization Editor. Using Neo4J for Website Analytics.