ads-n-brands.blogspot.com

Ads N Brands

Tuesday, May 28, 2013. Finance and Service Brands. Have you checked the Influencer Rating? The thought came up over the morning breakfast tea. But I have stolen it with pride as I feel it is hugely relevant for the world of brands today. Most of the organisations, especially financial and service brands, have credit rating tools . That de-layer the prospective consumer to a point where she stands exposed to the core. Every possible and imaginable form of data are asked for and supplied. A face that Googl...

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Ads N Brands | ads-n-brands.blogspot.com Reviews

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Tuesday, May 28, 2013. Finance and Service Brands. Have you checked the Influencer Rating? The thought came up over the morning breakfast tea. But I have stolen it with pride as I feel it is hugely relevant for the world of brands today. Most of the organisations, especially financial and service brands, have credit rating tools . That de-layer the prospective consumer to a point where she stands exposed to the core. Every possible and imaginable form of data are asked for and supplied. A face that Googl...

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Ads N Brands | ads-n-brands.blogspot.com Reviews

https://ads-n-brands.blogspot.com

Tuesday, May 28, 2013. Finance and Service Brands. Have you checked the Influencer Rating? The thought came up over the morning breakfast tea. But I have stolen it with pride as I feel it is hugely relevant for the world of brands today. Most of the organisations, especially financial and service brands, have credit rating tools . That de-layer the prospective consumer to a point where she stands exposed to the core. Every possible and imaginable form of data are asked for and supplied. A face that Googl...

INTERNAL PAGES

ads-n-brands.blogspot.com

1

Ads N Brands: August 2012

http://ads-n-brands.blogspot.com/2012_08_01_archive.html

Monday, August 27, 2012. There are some things money can't buy. How Brands and Advertising Create Value. An old wedding photograph. The doll with the broken hand and tattered dress my little girl won’t part with. The holiday with our parents.The look in their eyes, the smiles. In fact, my first phone. Peace Love. Trust. How does one define Value? Is it something we cannot even put a price to? Or something we are willing to put any price to. Value is personal, intangible and loaded with emotions. Value ch...

2

Ads N Brands: June 2012

http://ads-n-brands.blogspot.com/2012_06_01_archive.html

Thursday, June 21, 2012. The Consumer is (still) my wife. I was writing a presentation on the basics of marketing the other day for a session. Swept the mental cobwebs off the Aaker, Ries and Trout and Kotler wisdom. Trawled the net for quotes from the ad gurus of yesteryears. Patiently read new blogs and write ups. All of which screamed and hollered- CHANGE. The change in media consumption. The new age of big ideas. The demi god social media brands that feature proudly in every piece. Shouting about why...

3

Ads N Brands: May 2012

http://ads-n-brands.blogspot.com/2012_05_01_archive.html

Monday, May 21, 2012. Boldness itself can create impact. Sometimes, we like to believe that art enhances creativity. As in, an artistic treatment, a metaphor, an analogy. Which is also true. But in my view, not a deal breaker. Sometimes, it is an insight that leads to a very differentiated piece of work. Or a capture of attitude that labels today's young spirit. The new Fastrack ad with the girl in the boy's hostel is a good example. Ruffles a few wings maybe. Puts the brand at the very edge.

4

Ads N Brands: #TheJoyOfReading: Power of an Idea

http://ads-n-brands.blogspot.com/2013/03/thejoyofreading-power-of-idea.html

Monday, March 11, 2013. TheJoyOfReading: Power of an Idea. The Economist campaign on The Joy of Reading has really set me thinking. I played it over and over on youtube. Remembered my mother teaching me my first words from a book. There was a wooden bed ( called Khaat) in our kitchen those days and I would be perched there with a Nursery Rhyme book repeating "Jack and Jill" after my mother as she hovered and fussed over the kitchen fire. For a moment the years dissolved and I was a little girl again.

5

Ads N Brands: The Consumer is (still) my wife

http://ads-n-brands.blogspot.com/2012/06/consumer-is-still-my-wife.html

Thursday, June 21, 2012. The Consumer is (still) my wife. I was writing a presentation on the basics of marketing the other day for a session. Swept the mental cobwebs off the Aaker, Ries and Trout and Kotler wisdom. Trawled the net for quotes from the ad gurus of yesteryears. Patiently read new blogs and write ups. All of which screamed and hollered- CHANGE. The change in media consumption. The new age of big ideas. The demi god social media brands that feature proudly in every piece. Shouting about why...

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ads-n-brands.blogspot.com

Ads N Brands

Tuesday, May 28, 2013. Finance and Service Brands. Have you checked the Influencer Rating? The thought came up over the morning breakfast tea. But I have stolen it with pride as I feel it is hugely relevant for the world of brands today. Most of the organisations, especially financial and service brands, have credit rating tools . That de-layer the prospective consumer to a point where she stands exposed to the core. Every possible and imaginable form of data are asked for and supplied. A face that Googl...

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