Identify what is wrong. Companies know when their products are not successful, but often cannot put a finger on precisely why. As a result effort is wasted on a stream of features and fixes that never seem to satisfy customers or leave a product trailing in the marketplace. Discovering customers' "pain points" enables you to focus limited resources on the areas that will have the highest payoff. I use a design methodology that combines. Bits of wisdom from my years of experience. I hope you enjoy them.
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