HONG KONG 2015 | #INLAND
Designed and expressively created by Marjut Uotila, Dusty Marjut Uotila is an avant-garde menswear label known for its presentation of artistic signature pieces without compromising wearability. The austere and minimal collections are entirely developed and produced in Finland. For her collections, Marjut works with innovative fabric treatments and pattern-making in order to challenge traditional detailing and tailoring. Lundsten currently consults for Nokian, the Finnish heritage rubber footwear brand&#...
Finnish fashion – 15 + more minutes of fame in Hong Kong – Blog by Johanna Heikkinen
As I am not a fashion guru, nor am I deeply familiar with the fashion scene, I needed a co-operation partner with a vision how to build an entrance to international fashion fair with 10 designers. Founder team of #INLAND. Seemed like a natural choice for co-operation since they had just recently presented a pop-up store of 8 Finnish brands in Berlin. Designer Kaisa Riivari accepted the challenge and so we started our journey with Hong Kong as our destination. And Finnish Chamber of Commerce in Hong Kong.