secret-of-green-marketing | Green Story
Differentiation from a myriad of similar products. To attract consumers who are not specifically looking for an eco-friendly product. Growing distrust among eco-conscious consumers due to fraudulent green claims by companies. 42% increase in overall consumer willingness to purchase product. 109% increase in consumers very likely to purchase product. Product image with eco-friendly features explained in text. 2 Actual impact infographics. 3 Equivalent impact infographics. I Positive consumer reaction to s...
GreenStory - Blog | Green Story
As a design-oriented enterprise focused on eco-friendly companies, it was important that our business card communicate our values of Sustainability, Engagement and Clarity. This was the end-result. As we kick off the new year, we look forward to the innovative companies we liked in 2015 and some of the cool stuff that lies ahead! A strong correlation exists between human consumption of meat and environmental degradation. It is known to cause between 14% and 50% of total emissions.