AVQU – Alexandra von QUADT › MITUSO
We were commissioned to create a new brand CI and design the online shop that reflects the lifestyle realm of the company's customers. After completing a thorough research on user personas, we went for a colourful design to reflect the playful and happy world the customers enter when shopping with Mituso. BBRAND, CI, DESIGN, CONTENT. If I had a store I’d be selling these items right now. CI, BRAND, COMMUICATION. Alexander – Truth. Sigur Ros – Valtari. HEINZ VON FÖRSTER ON REALITY.
AVQU – Alexandra von QUADT › VOGUE.DE
I am proud to have been in charge of writing the editorial concept for Vogue.de in direction of Juuman'okudo. We did a large market research with existing Vogue.de users while simultaneously evaluating findings from web analytics to combine them with the goals and output of the editorial team of Vogue Germany. I worked closely with the UX team and we developed the new web site in scrum. BBRAND, CI, DESIGN, CONTENT. If I had a store I’d be selling these items right now. CI, BRAND, COMMUICATION.