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There you have it: Marketing perspectives from the un-agency.

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There you have it: Marketing perspectives from the un-agency. | blog.clementcreative.com Reviews

https://blog.clementcreative.com

Clement Creative Blog

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There you have it: Marketing perspectives from the un-agency. | Creative

http://blog.clementcreative.com/topic/creative

Thoughts on communications concepts, branding and keeping an open mind. Posted by Charlie Clement. On Mar 11, 2016 3:16:44 PM. 0 Comments Click here to read/write comments. Communications concepts vs. headlines and visuals: What’s the difference? Posted by Charlie Clement. On Mar 8, 2016 8:00:00 AM. As a longtime ad guy, I believe a true communications concept for an ad, a sign, an offering on a web site, anything, transcends a mere headline-and-visual combination and has more selling power. Subscribe to...

2

Brand discovery studies and that “Aha Moment.”

http://blog.clementcreative.com/brand-discovery-studies-and-that-aha-moment

Brand discovery studies and that Aha Moment. On Feb 26, 2016 1:39:56 PM. I love helping companies brand or re-brand themselves. It’s fun to dig in on a brand discovery study to get real information on customer and prospect perceptions of a client’s company or brand. And as the head of a marketing communications agency, I know that when the study is complete, every project we do for that client will be easier because we’ll have the focus of a thoughtful, differentiating brand postioning statement. Sure en...

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There you have it: Marketing perspectives from the un-agency. | Branding & Positioning

http://blog.clementcreative.com/topic/branding-positioning

A story of brand discovery, aspirations and delivering on the promise. Posted by Charlie Clement. On Mar 2, 2016 10:00:00 AM. I feel like I just took a shot to the solar plexus. That was the reaction of our client when we finished presenting the results and accompanying creative recommendations of our recently-completed brand discovery study. 0 Comments Click here to read/write comments. Topics: Branding and Positioning. Brand discovery studies and that Aha Moment. Posted by Charlie Clement. Getting to k...

4

There you have it: Marketing perspectives from the un-agency. | Charlie Clement

http://blog.clementcreative.com/author/charlie-clement

Thoughts on communications concepts, branding and keeping an open mind. Posted by Charlie Clement. On Mar 11, 2016 3:16:44 PM. 0 Comments Click here to read/write comments. Communications concepts vs. headlines and visuals: What’s the difference? Posted by Charlie Clement. On Mar 8, 2016 8:00:00 AM. As a longtime ad guy, I believe a true communications concept for an ad, a sign, an offering on a web site, anything, transcends a mere headline-and-visual combination and has more selling power. A story of b...

5

Six traps to avoid in writing a brand positioning statement

http://blog.clementcreative.com/six-traps-to-avoid-in-writing-a-brand-positioning-statement

Six traps to avoid in writing a brand positioning statement. On Feb 16, 2016 5:05:36 PM. Writing a brand positioning. Doug Hall, would call the. The real reason to believe. That the brand can deliver what you’re promising. One typical structure for a brand positioning statement looks like this:. The specific target market). Is (self-ID based on the brand’s category or industry). The all-important core position). It’s all about filling in the blanks. Sounds simple enough, right? For instance, there is a f...

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Clement Creative |

http://www.clementcreative.com/home

Skip to main content. What does your brand stand for? Our brand discovery process is designed to help you identify a unique and believable position that sets your brand apart and provides a consistent messaging platform to help drive growth. MORE. Whether the topic is advertising or in-laws, what often makes a joke humorous is an element of truth. These jokes from an old Clement Creative mailing campaign poke some fun at the ad biz. Do they ring true to you? 91 Auburn Street, Suite 1170.

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Work - Landing Page | Clement Creative

http://www.clementcreative.com/work

Skip to main content. Maybe it’s a headline that conveys an emotional or rational benefit of your product or service. Or maybe it’s an engaging visual that makes you lean in for a mental payoff that demonstrates a specific advantage of the offering. That’s the kind of engagement with your communications we aim for at Clement Creative. Click into the Gallery. To see the kind of creative we’ve produced for current and past clients. When can we start working for you? 91 Auburn Street, Suite 1170.

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History | Clement Creative

http://www.clementcreative.com/about/history

Skip to main content. Clement Creative opened its doors as a virtual ad agency in August of 1994 with the Milwaukee Admirals Hockey Club as its first client. The agency’s high-profile work for the Admirals during those early years received widespread recognition in industry awards shows and was voted Best Ever Local TV Advertising Campaign by the readers of. 91 Auburn Street, Suite 1170. Portland, ME 04103.

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Services | Clement Creative

http://www.clementcreative.com/about/services

Skip to main content. In the same way that Hollywood production companies bring independent specialists from myriad disciplines together to write, cast, shoot, edit and market movies, Clement Creative brings independent practitioners from all disciplines together to build your brand through advertising and marketing communications. Core services include:. Creative for All Media. Broadcast and Video Production. 91 Auburn Street, Suite 1170. Portland, ME 04103.

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Branding & Positioning | Clement Creative

http://www.clementcreative.com/about/branding-positioning

Skip to main content. What customers and prospects think of when your brand is mentioned is a good indicator of the brand’s position. So what is your brand position now? Does it differentiate you? What would you like it to be? And what can you do to change it? These are questions we love to help clients answer through our Brand Discovery process, which culminates with a definitive Brand Positioning Statement. On what position do you want to hang your brand’s hat? 91 Auburn Street, Suite 1170.

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Ad Humor | Clement Creative

http://www.clementcreative.com/about/ad-humor

Skip to main content. And if you have any advertising jokes, riddles, or funny stories you’d like to share, send them to charlie@clementcreative.com. We may just add them to this section. 91 Auburn Street, Suite 1170. Portland, ME 04103.

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Clients | Clement Creative

http://www.clementcreative.com/work/client-experience

Skip to main content. Big international brands. Small, family-owned companies. Start-ups, as well as established players in various high-tech niches. Consumer goods and services providers. And a whole lot of business-to-business clients, including myriad manufacturers and professional services firms. Internet, High-Tech and Biotech. Allenbrook, insurance policy automation software. Orbit Commerce, early e-commerce solutions provider. Critical Alert Systems, healthcare communications technology provider.

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Testimonials | Clement Creative

http://www.clementcreative.com/why/testimonials

Skip to main content. I hired Clement Creative to help us write and create the web site for a venture capital firm I worked for, then had them help one of our portfolio companies develop their brand strategy, along with a web site to help pay it off. In both cases, we got exactly the kind of strategic direction and creativity we needed. FORMER CLIENT AT VENTURE CAPITAL FIRM. VP, MARKETING, CORPORATE COMMUNICATIONS and ADMINISTRATION,. MEDICAL MUTUAL INSURANCE COMPANY OF MAINE. I actually hired Charlie an...

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Why | Clement Creative

http://www.clementcreative.com/why

Skip to main content. In the end, it’s all about helping your brand stand out. But different clients identify different advantages of working with us. Here are some they’ve shared with us. Helps you distill your value proposition to rise above the noise with clear, crisp and consistent positioning. Specializes in marketing communications for business-to-business and professional services clients. 91 Auburn Street, Suite 1170. Portland, ME 04103.

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There you have it: Marketing perspectives from the un-agency.

Thoughts on communications concepts, branding and keeping an open mind. Posted by Charlie Clement. On Mar 11, 2016 3:16:44 PM. 0 Comments Click here to read/write comments. Communications concepts vs. headlines and visuals: What’s the difference? Posted by Charlie Clement. On Mar 8, 2016 8:00:00 AM. As a longtime ad guy, I believe a true communications concept for an ad, a sign, an offering on a web site, anything, transcends a mere headline-and-visual combination and has more selling power. A story of b...

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