What happens when a partnership comes to an end? We had to let employees, merchants and channel partners know of a change the end of a 10-year partnership with Bankwest Merchant Services and what that means. And let's be honest, payment solutions (and finance) can be rather dry, this could have been a 'notice of death' email and/or letter. But the brand needed an injection of life. Because it's not about the 'death' of a partnership, it's the chance to excite all involved with what sprouts from this.