Erica has a collection of adventure, action holiday brochures by her desk, if she wasn t running Cambridge Direction and a family she d be leading a group up the highest, most remote mountain possible. Richard learnt his skills as a strategic account handler in London advertising agencies McCann Erickson and BSB Dorland before taking Board positions in major East Anglian agencies. Richard joined Cambridge Direction in 1998. Richard is a member of the AQR and the ICG and gives lectures on market research.
And in your choice of a research partner, we know we are judged by the ability to deliver these outcomes. We want research to open avenues and be a catalyst for action and growth. We, Erica and Richard, are Cambridge Direction and we have a love of discovering the reasons behind actions and an infectious curiosity. We get a real kick out of making sense of things and feel rewarded when we know we ve helped people out. We hope your visit to our website is just the start of a conversation.