Reviews - Difference
An inspiring read and a truly powerful tool. Bernadette is a rare find – she doesn’t just know what she’s talking about, she’s not afraid to stand for why it matters. What better way to describe the challenge we all face in trying to make real connections in today’s world? A simple and logical must-read for anyone in business regardless of size, and an absolute game changer for mine. I bought this book the moment I read the email from Bernadette telling me it was ready. I was excited because Bernadet...
The Difference Model - Difference
It’s designed to be the foundation for integrating marketing into any business idea. The Difference Model is built around six pillars: principles, purpose, people, personal, perception and product. Bernadette Jiwa is the author of two #1 Amazon Bestsellers on marketing, ‘Make Your Idea Matter’ and ‘The Fortune Cookie Principle’. She is a brand story and marketing strategist working with entrepreneurs and business leaders from around the world. More. You can find it. Help guide you there.