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Category Evolution |

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Posts filed under ‘Category Evolution’. E-commerce penetration and value of retail sales, across 5 countries. In Q4 ’15, India surpassed the US to become the #2 market in terms of Internet users behind China. However, e-commerce sales in India are nowhere near the value they generate in the U.S. or in China. So here’s a look at internet penetration, digital buyers and e-commerce sales of the top 5 countries by total retail Sales. So in spite of all the hype around this channel and the huge spend on adver...

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Readers’ Contributions |

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Posts filed under ‘Readers’ Contributions’. Rest In Peace, Verghese Kurien. Note from Ed : This post is reproduced from another blog – with the author’s approval, of course. Here’s a link. To the original post). Kurien’s death on September 9 even caused the Amul girl to shed tears she’s the cartoon mascot of the Gujarat Cooperative Milk Marketing Federation who anyone who’s bought butter in India knows well. You need effective management and distribution strategies! Whoa, what an idea! What caught the Je...

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We’d run a series of posts on the population distribution of various nations a few years ago and shown the transition of the age-wise demographic distribution of many countries from pyramid to either kite, dome or cylinder (read posts here. This video from the Economist. Shows how the population pyramid of the world is changing with time, and here’s an article. Monumental change, isn’t it? We’d also looked at some implications of India’s so-called demographic dividend in two posts (read them here. This p...

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Child Mortality |

https://escape-velocity-blog.com/2014/06/05/child-mortality

June 5, 2014 at 8:32 am. While the info-graphics above need no explanation, for those who lack the time to enlarge the image and peruse them, am mentioning below some key take-aways :. 66 Mn children under the age of 5 died in 2012. The global under-5 mortality rate equals 48 deaths per 1000 births. O Malaria is still a major killer in Sub-Saharan Africa, causing about 14 percent of under-five deaths in the region. O Of these nations, the statistic is the worst for Nigeria, with an under-5 mortality rate...

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Why Snapdeal sponsors Big Boss, and Flipkart / Pepperfry / Fabfurnish / Jabong / Amazon etc. advertise on mass media |

https://escape-velocity-blog.com/2014/10/20/why-snapdeal-sponsors-big-boss-and-flipkart-pepperfry-fabfurnish-jabong-amazon-etc-advertise-on-mass-media

Why Snapdeal sponsors Big Boss, and Flipkart / Pepperfry / Fabfurnish / Jabong / Amazon etc. advertise on mass media. October 20, 2014 at 6:36 am. The sudden surge in e-commerce firms advertising on mass media has surely not gone unnoticed by readers of this blog. While Flipkart. Has been advertising on TV for a few years now (read our posts on their ads here. Surely they’re masters of advertising on the internet and on social media, which are not only cheaper media, but allow the brand to fine-tune targ...

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Flipkart Ads – We Like! |

https://escape-velocity-blog.com/2011/12/05/flipkart-ads-we-like

Flipkart Ads We Like! December 5, 2011 at 5:21 am. The popular online shopping site. No kidding, no worries. Well, the title of this post summarises my opinion rather well. The ads break through the clutter with the use of kids in adult situations (in office, shopping, at a beauty parlour, etc.); even better, rather than use them just for cutesy pie warm stuff, the ads use them to make a point humorously. And I like the implicit pun on the word ‘kidding’. At the perfect time. Zenobia D. Driver. Thanks fo...

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Quality of Available Education |

https://escape-velocity-blog.com/2014/05/15/quality-of-available-education

Quality of Available Education. May 15, 2014 at 9:28 am. As promised in our last post. Here are some interesting statistics from Pratham’s ASER survey about the quality of education available currently. In addition, for viewing this data by state, click on this link to view the enrolment data. And on this link to view the data on arithmetic ability. If interested, you can also view the changes in these parameters over time. Entry filed under: Economic and Social Development. Leave a Reply Cancel reply.

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Fun, facts and #PhotoshopRF |

https://escape-velocity-blog.com/2014/09/27/fun-facts-and-photoshoprf

Fun, facts and #PhotoshopRF. September 27, 2014 at 2:42 pm. The Escape Velocity team decided to join in the merrymaking over the #PhotoshopRF tweets ( click on this link for some amusement. With some tweets of our own yesterday. Only, we put our own spin on the advice to Fedex by adding some facts to the snaps too. For those of you that are not on twitter, here’s our contribution to the advice to Federer on which places to visit, along with some back-up data :. Entry filed under: Uncategorized. The MPCE ...

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Branding |

https://escape-velocity-blog.com/category/branding-2

Posts filed under ‘Branding’. Digital Marketing for the ‘Old World’ Marketer. Digital marketing is where the action is at, and if you’re a skeptic, and still struggling to catch up with CTR, SMM, Open rates, and all the rest; the world seems to be busy telling you that you’re lost. Some thoughts to put digital marketing in perspective, and help keep you in the game:. Digital marketing is a misnomer. Lies, damned lies and statistics. Don’t be afraid. One huge advantage ( or nightmare, depending on your PO...