Your Nonprofit's Audience is King!
We are in a world where retention is a primary focus because many of our donors aren’t being emotional involved or moved enough to stay. Controls and one size fits all approaches are boring them. This is the first article in a 3-part series in which I’m going to discuss how to build a multi-channel, integrated high value donor management program. How to properly identify groupings of audiences that are segment-able within most systems. Actively engaged or interested, but not donors. Both 1 and 2 above.
Surround Sound Fundraising: A How-To Webinar
As fancy as it sounds, surround sound fundraising (or marketing) is simply a donor/supporter-centric way of creating your campaigns. It is a multitouch, multiphase effort that employs multimedia techniques on multiple devices (smartphones, tablets, newspapers, computers, radio, mailbox, television advertising and more). Goes over these take-aways:. Which mediums work for fundraising and which are better for friend-raising. How to set up tracking so you can accurately assess the success of your surround s...