Downloads | Iron Road
Iron Road is an Auckland (NZ) based content marketing agency that uses the techniques and skills of news journalism to help companies educate, inform and inspire. Their customers with relevant, topical thought leading content – published in the right place, at the right time. Learn how your content mission separates your from the crowd. Be noticed for what’s important now. Content should add value, but is your content valuable? Turn ordinary content into valuable content. Christine Lockie, LoanPlan.
Sitemap | Iron Road
Is your business like the party bore? The real reason why nobody ever wants the good news first. How to come up with content story ideas. Content marketing pain: Does your audience have a short attention span? Try this simple, but quick, online prospecting process. Hiring a journalist does not constitute content marketing. Is the Red Queen moving against you? Common content mistakes: Your expertise is not the customer's problem. Do you need a technical writer, or just a damned good editor? The simple art...