Initiated lead sponsorship with the Financial Times Innovate Awards - showcasing PwC’s Consulting capabilities. The world is in beta. PwC wasn't known for its digital prowess, even though it had a strong one. The World is in Beta, built PwC's reputation as a thought leader and a change agent for the digital age and was brought to life in 5 futuristic films and an editorial microsite. An overall reach of over 30 million on Twitter and B2B magazine named the campaign a "Digital Superstar".
- Planet 3W
I was responsible for coordinating various accounts as well as manage internal team members and online designers. I also generated ideas for online campaigns - to increase visits to recording artists’ websites. I always ensured smooth delivery of all projects - from organising external film crews and clients - to producing monthly financial reports, including expenditure breakdown for projects.