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Companies can’t control their online content distribution | B2B Digital Marketing Strategy & Insight
https://mjserres.wordpress.com/2011/08/11/lost_control
B2B Digital Marketing Strategy and Insight. Companies can’t control their online content distribution. August 11, 2011. During the beginning of one of our lectures, we recapitulated viral campaigns by discussing ‘Mr. Splashy Pants’ and the KitKat-Greenpeace case studies, which was our homework. In the second part of the lecture, we were listening to Howard Scott. Who outlined the development and history of Internet and digital marketing combined with his own career. It became clear that there has bee...
What lies beyond the limits? Honda | B2B Digital Marketing Strategy & Insight
https://mjserres.wordpress.com/2011/08/04/honda
B2B Digital Marketing Strategy and Insight. What lies beyond the limits? August 4, 2011. I was trying to pay attention to online ads, looking for the fancy, high-technology ones that catch the attention immediately, as I needed a good one for an assignment. After a while, I found one so good that made me stay 8’ minutes watching a video (very unusual for me). The ad caught my attention with the words and the video that animate that ad: What lies beyond the limits? Into the unknown . August 4, 2011. You a...
Analysing viral campaigns and other interesting things | B2B Digital Marketing Strategy & Insight
https://mjserres.wordpress.com/2011/08/10/viral_campaigns
B2B Digital Marketing Strategy and Insight. Analysing viral campaigns and other interesting things. August 10, 2011. It’s interesting to take the time to examine marketing priorities, networks effects, viral video marketing, email marketing, and SEO of today’s Marketing Campaigns. In a survey of Royal Mail (2010) most brands responded that their priorities in the next six months are acquiring new customers and investing money on SEO and Social Media. Did you know how powerful a video on YouTube is? Toyot...
Opening windows of the soul through women eyes | B2B Digital Marketing Strategy & Insight
https://mjserres.wordpress.com/2011/08/16/eye_collage
B2B Digital Marketing Strategy and Insight. Opening windows of the soul through women eyes. August 16, 2011. See the photo collage in a bigger resolution. Some time ago, I received an email communicating a photographic competition that would take place in my university and I decided to participate. The first thing that came to my mind was eyes. We talked mainly about the university and why they decided to come here to study their courses and also which are their dreams about after finishing their studies...
Waking up | B2B Digital Marketing Strategy & Insight
https://mjserres.wordpress.com/2012/10/26/waking-up
B2B Digital Marketing Strategy and Insight. October 26, 2012. I’ve been reading a lot since my last post, even though I didn’t write a word in my blog. As since I got a job in PEER 1 Hosting. I’ve been mostly involved with Search Engine Optimisation (SEO) that’s getting everyday more interesting. I’m also involved with Social Media, content creation, PR, PPC, A/B tests, usability…and believe it or not, everything is related to SEO. Keep an eye on it. October 26, 2012. Leave a Reply Cancel reply. Follow &...
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B2B Digital Marketing Strategy & Insight | Thoughts by @MJSerres
B2B Digital Marketing Strategy and Insight. Starting With Twitter: 7 key things to know to success from the start. There are many people that are just starting with Twitter and these are a compilation of tips to create a successful account since the beginning: Name Your name on twitter will be your “handle” with a format “@nombre”, mine for example is @mjserres It has to identify you, reflects your personality. Ideally it should be your…. Continue reading →. The reasons behind Social Media Adoption.
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