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Why You Should Probably Be Niching Down, Not Scaling Up, In Your Business. Java Security Patches Released As Part of Oracle CPU. The Increasing Presence of Mobile Malware in the Corporate Space. Hello and welcome to Niche Content Genie! My name is Russ and I am a freelance writer, content strategist and location independent entrepreneur. What can I do for you? Write high quality posts for your blog. Inject some life into your web copy. Create engaging web content for your site. Tech, B2B, copywriting.