Find your life’s purpose and mission. Change your negative thinking and attitude. Improve your personal relationships. Increase your business and productivity. Better your health and well being. Reach your life’s goals. So, don't be discourage let me. How it is done? The ICF is the International Coach. Federation, the largest and most reputable. Coach credentialing organization in the world. Summarize the answer to "what do coaches do? Through the process of coaching, coaches help.