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Warren Schirtzinger › Solar Marketing Strategies

Warren Schirtzinger is a thought leader in solar (PV) market development.

http://www.solar-strategies.com/

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Warren Schirtzinger › Solar Marketing Strategies | solar-strategies.com Reviews
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Warren Schirtzinger › Solar Marketing Strategies | solar-strategies.com Reviews

https://solar-strategies.com

Warren Schirtzinger is a thought leader in solar (PV) market development.

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solar-strategies.com solar-strategies.com
1

About Me

http://www.solar-strategies.com/about.html

Solar Strategies LLC is a strategy consulting practice devoted to helping solar companies achieve market leading, differentiated, and profitable positions for their products and services. My direct telephone number is 1 (206) 905-9471. My goal is to deliver the insights, counsel and results necessary to create the solar industry's most profitable and valuable companies. Notable contributions / solar market experience include:. Authored articles as a "renewable energy insider" for Renewable Energy World, ...

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solar-strategies.blogspot.com solar-strategies.blogspot.com

Solar Marketing Strategies: Smart Grid Standards Must Come First

http://solar-strategies.blogspot.com/2010/04/smart-grid-standards-must-come-first.html

Techniques, ideas and strategies for expanding the use of solar power. Friday, April 30, 2010. Smart Grid Standards Must Come First. Technology adoption is all about standards. To succeed with consumers, one firm's gadget often has to work with other gadgets from other firms. Early adopters who are using Smart Grid Investment Grants (SGIG) are currently choosing hardware, software and communications technology well before most of the relevant standards have been settled. This creates enormous * risk.

solar-strategies.blogspot.com solar-strategies.blogspot.com

Solar Marketing Strategies: Is groSolar's new ad campaign the right approach?

http://solar-strategies.blogspot.com/2010/03/is-grosolars-new-ad-campaign-right.html

Techniques, ideas and strategies for expanding the use of solar power. Saturday, March 27, 2010. Is groSolar's new ad campaign the right approach? The launch of a new national advertising campaign that will feature images of real people in real life situations, rather than pictures of solar panels. According to the company's press release. GroSolar's objective is to "communicate the real value of clean energy choices.". The questions is: would you select a surgeon based on pictures of happy people? With ...

solar-strategies.blogspot.com solar-strategies.blogspot.com

Solar Marketing Strategies: July 2010

http://solar-strategies.blogspot.com/2010_07_01_archive.html

Techniques, ideas and strategies for expanding the use of solar power. Thursday, July 01, 2010. The Relative Advantage of Solar. Most business schools still refer to Everett Rogers and his theory of how and why new ideas and technologies are adopted by a population. In his book called Diffusion of Innovations, Rogers introduces five main dimensions that influence the adoption of an innovation: complexity, compatibility, observability, trial-ability, and relative advantage. The convenience and reliability...

solar-strategies.blogspot.com solar-strategies.blogspot.com

Solar Marketing Strategies: Solar in the Mainstream

http://solar-strategies.blogspot.com/2010/03/solar-in-mainstream.html

Techniques, ideas and strategies for expanding the use of solar power. Monday, March 15, 2010. Solar in the Mainstream. There is an unfortunate fact about emerging technologies and markets that can cause great frustration for anyone offering something "new." The solar industry is a perfect example. Most people do not view something new as "in the mainstream" until they see someone exactly. To the guy on a hill in Iowa. Monday, March 15, 2010. Thanks for the insight. April 9, 2010 at 9:40 AM. Envision Sol...

solar-strategies.blogspot.com solar-strategies.blogspot.com

Solar Marketing Strategies: The Easy Solar Segments Are Gone

http://solar-strategies.blogspot.com/2010/04/easy-solar-segments-are-gone.html

Techniques, ideas and strategies for expanding the use of solar power. Thursday, April 08, 2010. The Easy Solar Segments Are Gone. But the great majority of a potential market - the remaining 85 percent - is usually not fascinated with solar technology at all. In fact, the most substantial portion of any market may be those who fundamentally dislike technology. Companies that do not understand this fundamental change will experience an abyss in their growth curves. Once the easy segments of their mar...

solar-strategies.blogspot.com solar-strategies.blogspot.com

Solar Marketing Strategies: The Relative Advantage of Solar

http://solar-strategies.blogspot.com/2010/07/relative-advantage-of-solar.html

Techniques, ideas and strategies for expanding the use of solar power. Thursday, July 01, 2010. The Relative Advantage of Solar. Most business schools still refer to Everett Rogers and his theory of how and why new ideas and technologies are adopted by a population. In his book called Diffusion of Innovations, Rogers introduces five main dimensions that influence the adoption of an innovation: complexity, compatibility, observability, trial-ability, and relative advantage. The convenience and reliability...

solar-strategies.blogspot.com solar-strategies.blogspot.com

Solar Marketing Strategies: What's the Best Way to Expand the Use of Solar WITHOUT Government Subsidies? Put Solar on the White House?

http://solar-strategies.blogspot.com/2010/10/whats-best-way-to-expand-use-of-solar.html

Techniques, ideas and strategies for expanding the use of solar power. Wednesday, October 06, 2010. What's the Best Way to Expand the Use of Solar WITHOUT Government Subsidies? Put Solar on the White House? The solar industry absolutely needs regulatory certainty, but it also needs to become sustainable on its own…a process that is referred to as market transformation. Market Transformation is the strategic process of intervening in a market to create lasting change in market behavior by removing identif...

solar-strategies.blogspot.com solar-strategies.blogspot.com

Solar Marketing Strategies: The Relative Advantage of Solar

http://solar-strategies.blogspot.com/2010/04/relative-advantage-of-solar.html

Techniques, ideas and strategies for expanding the use of solar power. Monday, April 05, 2010. The Relative Advantage of Solar. Most business schools still refer to Everett Rogers and his theory of how and why new ideas and technologies are adopted by a population. In his book called Diffusion of Innovations. Rogers introduces five main dimensions that influence the adoption of an innovation: complexity, compatibility, observability, trial-ability, and relative advantage. The convenience and reliability ...

solar-strategies.blogspot.com solar-strategies.blogspot.com

Solar Marketing Strategies: October 2010

http://solar-strategies.blogspot.com/2010_10_01_archive.html

Techniques, ideas and strategies for expanding the use of solar power. Wednesday, October 06, 2010. What's the Best Way to Expand the Use of Solar WITHOUT Government Subsidies? Put Solar on the White House? The solar industry absolutely needs regulatory certainty, but it also needs to become sustainable on its own…a process that is referred to as market transformation. Market Transformation is the strategic process of intervening in a market to create lasting change in market behavior by removing identif...

solar-strategies.blogspot.com solar-strategies.blogspot.com

Solar Marketing Strategies: Marketing High-Risk Products

http://solar-strategies.blogspot.com/2010/02/marketing-high-risk-products.html

Techniques, ideas and strategies for expanding the use of solar power. Saturday, February 13, 2010. In the world of high risk the customer will not rely on the word of the provider. The customer’s decision process is based on finding objective information from reliable sources, something the vendor cannot provide. Have you ever had someone call and ask you what kind of computer he or she should buy? This is a common method of lowering risk by gathering objective evidence. With low risk products, there is...

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Techniques, ideas and strategies for expanding the use of solar power. Wednesday, October 06, 2010. What's the Best Way to Expand the Use of Solar WITHOUT Government Subsidies? Put Solar on the White House? The solar industry absolutely needs regulatory certainty, but it also needs to become sustainable on its own…a process that is referred to as market transformation. Market Transformation is the strategic process of intervening in a market to create lasting change in market behavior by removing identif...

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Warren Schirtzinger › Solar Marketing Strategies

Warren Schirtzinger senior strategist. Solar Strategies is a strategy consulting practice devoted to helping solar companies achieve market leading, differentiated, and profitable positions for their products and services. Deliver insights, counsel and results necessary to create the solar industry's most profitable and valuable companies. Teach and apply market development principles. That lead clients through the discovery and decision-making process to achieve results quickly. Follow me on twitter.

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Solar-Strategy: Startseite

Raquo; Das Institut. Business Institute Solar Strategy. Wir beraten Investoren bei der Selektion von Projekten. Wir betreiben Solaranlagen in Deutschland und Spanien. Wir beraten Photovoltaikunternehmen einen höheren Kundenutzen zu generieren.

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Raquo; Das Institut. Business Institute Solar Strategy. Wir beraten Investoren bei der Selektion von Projekten. Wir betreiben Solaranlagen in Deutschland und Spanien. Wir beraten Photovoltaikunternehmen einen höheren Kundenutzen zu generieren.

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