The new TVC – they will be first launched in France and UK – can be seen here. From my perspective it is not a Sound Logo it is a sound effect. Can you recall it tomorrow morning after you wake up? For me it sounds like a mystery thriller or a sound effect of “. 8221; There is no fit to the aesthetics of BMW. Look at a print ad from BMW and listen to the new Sound Logo. Does it fit? The voice of McDonald’s – largest global singing competition of its kind. March 29, 2012. Continue reading →. March 5, 2012.
The placement of music was shown to invite attention to the message and motivate consumers to process the message and facilitate the potential to purchase. (Brooker and Wheatley, 1994). The potential benefit of well-paired music and message to the advertiser is in increasing memory for the ad while reducing its length, i.e. 60-second versus 30-second commercial. (David Allan, Ph.D, St. Joseph's University, 2007). Bull; 727-224-1791 Admin login.