FUNCTIONALL Captures the phenomenon of simple, small and/or cheap products and services designed for low(er)-income consumers in emerging markets, with cross-over appeal to consumers in mature consumer societies. Goods and services especially designed for emerging markets often incorporate one or more of the following characteristics:. Smaller and/or limited number of features, to keep prices low. Simpler, or easier to use, for inexperienced consumers. Robust, as some of them are used in rugged conditions.
Sustainability Associates Sustainability consulting and training