Conversion Optimization: Best Practices of Thank-you Pages. Your potential customer goes through a lot to find you among your competitors. Once they land on your website, they then navigate through a host of pages and information, and eventually hopefully fill out a form requesting more information. Congratulations, you’ve just earned a lead! Now is the time to connect with that person even further by saying thank you. Challenges and Opportunities of Doing Business in China. In Search Engine Marketing.