360brandmachine.wordpress.com
Cars. Loyalty. And Love. | brandmachine blog
https://360brandmachine.wordpress.com/2014/11/21/cars-loyalty-and-making-love
News and views on brands, trends and life. Cars Loyalty. And Love. On November 21, 2014. Tagged: BMW 3 series. What is it that motivates people to stay with their current brand or move on to others? What do carmakers need to do to captivate buyers and keep them loyal over time? The answer islove. Brands that make love are brands that care enough to keep customers happy by delivering on their needs and wants better than competitors. Does the paint and plastic still look shiny and deep at 60,000 miles?
streamdetroit.com
Kevin Smith of 360BrandMachine and Virtual Voice joins Mike McClintock and Brad Fox on the Big Digital Thinkers Series
http://www.streamdetroit.com/episodes/kevin-smith-big-digital-thinker-augmented-reality.html
The show about cool people doing cool s#! Kevin Smith talks about building products while delivering services too. Is a 20-year marketing and branding veteran with diverse experience. His specialty has been leveraging his comprehensive industry knowledge, combined with creative thinking, to lead special strategic project teams to develop innovative business and brand solutions. We’re open for business! Join us and Kevin, watch/listen. To this episode of Stream Detroit. If you look at how cars have been d...
360brandmachine.wordpress.com
360kevman | brandmachine blog
https://360brandmachine.wordpress.com/author/360kevman
News and views on brands, trends and life. All posts by 360kevman. Taylor Swift: 2015 Marketer of the Year. And This is How She Did It. On December 31, 2015. She Knows Her Brand, Nurtures and Protects It. Swift is always on-brand . From the clean cut of her clothes, to the mom-approved make-up and always hidden belly-button, to the up-close and personal aspect of her storytelling. She Treats Her Fans (Customers) Like Insiders and Friends. Everyone and Every Brand Can Learn from Swift. In the end, there s...
360brandmachine.wordpress.com
Quick Takes From the 2015 North American International Auto Show | brandmachine blog
https://360brandmachine.wordpress.com/2015/01/15/quick-takes-from-the-2015-north-american-international-autoshow
News and views on brands, trends and life. Quick Takes From the 2015 North American International Auto Show. On January 15, 2015. North American International Autoshow. As usual, brandmachine attended press days at the 2015 NAIAS. We talked to many industry insiders and here’s our annual take on the show with some key themes, details and insights about the most significant vehicles. The Great American Luxury Comeback. Design Innovation Is an Inside Job. Are You Winning or Losing in the Sharing Economy?
360brandmachine.wordpress.com
Did Seinfeld and Acura School the Industry on Branded Content? | brandmachine blog
https://360brandmachine.wordpress.com/2015/01/08/did-seinfeld-and-acura-school-the-industry-on-branded-content
News and views on brands, trends and life. Did Seinfeld and Acura School the Industry on Branded Content? On January 8, 2015. At the intersection of content and commerce, the rules of the road are still being written and it seems brands, ad agencies and now even PR shops are in major beta mode and learning as they go (which is great btw). Still, there are more questions than answers. Many analysts have wondered if any of this stuff is sufficiently changing brand opinion and consideration? It’s been prett...
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