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Taking the 5th

Big Data and Marketing. In the future I will change. I’d like to keep it that way. The big promise in Big Data lies in the predictability of behaviour. For one thing, once patterns are exposed businesses can exploit them for commercial gain. For your benefit and mine, so we are told. Amazon provides an example of what I think is important. It demonstrates the sort of use of Big Data Use Case that is much lauded by commentators, who see the website as innovative and good and as a way of shopping that ...

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Taking the 5th | 5thpositionblog.wordpress.com Reviews

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Big Data and Marketing. In the future I will change. I’d like to keep it that way. The big promise in Big Data lies in the predictability of behaviour. For one thing, once patterns are exposed businesses can exploit them for commercial gain. For your benefit and mine, so we are told. Amazon provides an example of what I think is important. It demonstrates the sort of use of Big Data Use Case that is much lauded by commentators, who see the website as innovative and good and as a way of shopping that ...

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6 general marketing

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8 neuro marketing

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Taking the 5th | 5thpositionblog.wordpress.com Reviews

https://5thpositionblog.wordpress.com

Big Data and Marketing. In the future I will change. I’d like to keep it that way. The big promise in Big Data lies in the predictability of behaviour. For one thing, once patterns are exposed businesses can exploit them for commercial gain. For your benefit and mine, so we are told. Amazon provides an example of what I think is important. It demonstrates the sort of use of Big Data Use Case that is much lauded by commentators, who see the website as innovative and good and as a way of shopping that ...

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5thpositionblog.wordpress.com

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Sooner or later the penny will drop. It’s (not) toll free. | Taking the 5th

https://5thpositionblog.wordpress.com/2014/02/06/sooner-or-later-the-penny-will-drop-its-not-toll-free

Sooner or later the penny will drop. It’s (not) toll free. Free is the most important word in the marketer’s arsenal. There is no such thing as free. Few would argue with either statement. So use of the word free ought to make us feel simultaneously excited and queasy. I’m getting something for nothing. What’s it going to cost me? That’s the sequence of thoughts we should experience when someone makes us a no-cost offer. But mainly, we get no further than I’m getting something for nothing. I think it’s l...

2

“Orwell” has one “O”, “Google” has two | Taking the 5th

https://5thpositionblog.wordpress.com/2013/04/29/orwell-has-one-o-google-has-two

8220;Orwell” has one “O”, “Google” has two. Hmmmm So Google is lobbying for CISPA, the Cyber Intelligence Sharing and Protection Act. This particular gem is a proposed US law which, in a nutshell, would allow Internet traffic information to be shared between the US government and technology and manufacturing companies. The official aim of the bill is to help the former investigate cyber threats and ensure the security of networks against attacks. Leave a Reply Cancel reply. Enter your comment here. You a...

3

Words matter… | Taking the 5th

https://5thpositionblog.wordpress.com/2013/09/06/words-matter

When it comes to writing copy, creating a masterpiece (we should be so lucky, eh? Means leveraging a mixture of experience, skill and a well-packed toolbox. For marketers, the latter will be packed with the words needed to draw the reader or target in. The skill comes in using them effectively — to achieve the goal. The following 6 words are known to play directly to the lizard brain, triggering our subconscious, impulsive instincts. This happens almost instantaneously. Is portrayed as stable, thus build...

4

The Royal Baby: Sycophancy on an industrial scale, slick marketing, or both? | Taking the 5th

https://5thpositionblog.wordpress.com/2013/07/30/the-royal-baby-sycophancy-on-an-industrial-scale-slick-marketing-or-both

The Royal Baby: Sycophancy on an industrial scale, slick marketing, or both? He’s here. As if you didn’t know. George Alexander Louis, also known as the Royal Baby, has arrived to swell the ranks of Britons surviving on state benefits. He entered the world last week to be swept up by a tidal wave of frenzied social media activity. One must have been most gratified at the interest, cementing the brand as it did. Wow, Don, how shrewd is that? This observation falls into what Monty Python would have categor...

5

Should your marketing stink? Literally… | Taking the 5th

https://5thpositionblog.wordpress.com/2013/08/30/should-your-marketing-stink-literally

Should your marketing stink? Olfaction (the process of smelling) occurs when a piece of the thing that smells, or, more scientifically, an ‘odourant’ binds to olfactory receptors in the mucosa. An orchestra of cells then earn their keep by carrying information about the odourant to the olfactory bulb. In terms of understanding the brain, the findings suggest that activity in two brain regions, known as the hippocampus and amygdala, together can render a memory special. Leave a Reply Cancel reply. Error: ...

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5thpositionblog.wordpress.com

Taking the 5th

Big Data and Marketing. In the future I will change. I’d like to keep it that way. The big promise in Big Data lies in the predictability of behaviour. For one thing, once patterns are exposed businesses can exploit them for commercial gain. For your benefit and mine, so we are told. Amazon provides an example of what I think is important. It demonstrates the sort of use of Big Data Use Case that is much lauded by commentators, who see the website as innovative and good and as a way of shopping that ...

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