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Beyond Google's Alphabet: Brand Names from the Lingo of Language : Candlepower : Thinkmap Visual Thesaurus
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Ad and marketing creatives. Beyond Google's Alphabet: Brand Names from the Lingo of Language. August 13, 2015. Of course, many companies whose primary business is related to the craft of language have chosen names from the vocabulary of linguistics. Metaphor, Lexicon, and Idiom are or were names of name-development agencies. Consider Alphabet itself. As Google co-founder and Alphabet CEO Larry Page put it in his announcement. As Ben Zimmer notes in his. About the new name, Google is relying on a word tha...