adwomeninenglish.blogspot.com
Adwomen: Women buy the 50% of cars
http://adwomeninenglish.blogspot.com/2009/02/despite-fact-that-cars-are-not-men-only.html
Tuesday, February 10, 2009. Women buy the 50% of cars. Despite the fact that cars are not men only-area any longer. Marketers keep ignoring women at car dealers and they turn to men. That may be the reason why 77% of women prefer to go to a dealer accompanied by a man, in spite of being perfectly capable to do it alone. The following are a couple of advices for car brands. Which are targeting women:. What kind of cars do women like? According to some European reports, as an investigation by AutoScout24.
adwomeninenglish.blogspot.com
Adwomen: November 2008
http://adwomeninenglish.blogspot.com/2008_11_01_archive.html
Friday, November 28, 2008. 20 yars of Dim Up. It has been already 20 years since Dim revolutionised the entire market with its seamless stockings. To celebrate the anniversary the company has asked the French agency Publicis. To prepare a commemorative campaign. For this purpose they created a separated web page. That presents the history of stockings and its advertising throughout last decades. Labels: Creativity for women. Thursday, November 27, 2008. Woman in the Advertising Industry. The survey was d...
adwomeninenglish.blogspot.com
Adwomen: February 2009
http://adwomeninenglish.blogspot.com/2009_02_01_archive.html
Thursday, February 12, 2009. Since now, you will be able to follow AdWomen in the new blog. New image, new blog but the same philosophy. You are welcome to the new www.adwomen.org. Tuesday, February 10, 2009. Women buy the 50% of cars. Despite the fact that cars are not men only-area any longer. Marketers keep ignoring women at car dealers and they turn to men. That may be the reason why 77% of women prefer to go to a dealer accompanied by a man, in spite of being perfectly capable to do it alone. A repo...
adwomeninenglish.blogspot.com
Adwomen: December 2008
http://adwomeninenglish.blogspot.com/2008_12_01_archive.html
Tuesday, December 16, 2008. She Says comes again with its Xmas Bash! London, 19th of December). After a busy year, She Says. Invites its members, and anybody who want to join the club, for the Xmas party. The ¨sisters¨ want to celebrate a hectic year with a drink, some seasonal nibbles and a big pat on the back. Boys are allowed! Monday, December 15, 2008. The 5 most sexist advertisements of 2008. Alex Leo is a columnist in a daily newspaper, The Huffington Post, and the editor of 236.com. It seems absur...
adwomeninenglish.blogspot.com
Adwomen: How Nescafé convinced women
http://adwomeninenglish.blogspot.com/2009/02/how-nescafe-convinced-women.html
Monday, February 9, 2009. How Nescafé convinced women. It’s 1949. Nescafe launches a new product: an instant coffee. The product’s advantage is clear: the instant coffee dissolves in hot water within just three minutes. Indeed, pre-tests show pleased potential consumers. With its first campaign, Nescafé commits a mistake in communication to women. I don’t like the taste”. Nescafé wanted to go further. Women—the new target. Then, what could Nescafé do? Helped to change the opinion of American housewives.
adwomeninenglish.blogspot.com
Adwomen: Interview with Emma Hill
http://adwomeninenglish.blogspot.com/2009/02/interview-with-emma-hill.html
Wednesday, February 4, 2009. Interview with Emma Hill. Hereby we inaugurate a series of interviews with some great personalities, girls only! Who will share with us their point of view on advertising and women. We start up with the reproduction of an interview made by ihaveanidea. Thank you! Ladies, gentlemen…let’s switch on the microphones! The following interview was made by ihaveanidea. Creative Director at DDBO Melbourne. Would a high school student even know about putting a portfolio together? A wee...
adwomeninenglish.blogspot.com
Adwomen: Paper creativity
http://adwomeninenglish.blogspot.com/2009/02/although-it-seems-incredible-this.html
Tuesday, February 3, 2009. Although it seems incredible, this fantastic illustration is made with paper, yes, paper! Is the author and apart from paper graphics, she surprises with great typographies and graphic designs. Without doubts, this is an example of creativity to follow. It demonstrates that the creativity may be hidden in the mere materials, and what brings this creativity to life is an idea what do you want to do with them. A simple paper can become a great piece of art. Subscribe in a reader.
adwomeninenglish.blogspot.com
Adwomen: MANIFESTO
http://adwomeninenglish.blogspot.com/2008/10/manifesto.html
Tuesday, October 7, 2008. 8220;If the great advance in the XX century has been the incorporation of women to society, the greatest advance will be in the XXI century with the incorporation of her thinking”. Welcome women and men to Adwomen. This blog is about the role of women in advertising, women as a professional, as a consumer, as a generator of opinion or as a creator of new communication codes. And why a blog about women as creators and receptors of advertising messages? In Adwomen, you can know th...
adwomeninenglish.blogspot.com
Adwomen: Real beauty?
http://adwomeninenglish.blogspot.com/2009/02/real-beauty.html
Monday, February 2, 2009. As we mentioned before. Male and especially female consumers do not like adverts showing perfect models. FWT-Crew reacted actively by creating an. Action. They converted an advert of CDs, launched in Berlin, into a social claim. The action consists of overlaying the image with stickers of Adobe Photoshop’s interface panels. This ad busting is full of irony and creativity. And makes people stop and think about the issue. Mr Tailon, Baveux Prod., Kone and Epoxy.
