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Alastair Cole

Innovation and business change, creative technology and transhumanism.

http://www.alastaircole.com/

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Innovation and business change, creative technology and transhumanism.
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alastair cole,autumnal innovation trends,ends,5 months ago,innovation challenges,their kisses campaign,user centred thinking,10 months ago,innovation,luxury,brands,wearables,customer experience,1 year ago,real time marketing,transhumanism,neuromarketing
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Alastair Cole | alastaircole.com Reviews

https://alastaircole.com

Innovation and business change, creative technology and transhumanism.

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1

Alastair Cole — Posts tagged virtual experience

http://www.alastaircole.com/tagged/virtual-experience

Innovation and business change, creative technology and transhumanism. Posts tagged virtual experience. Why don’t brands make better content? Brands have the power to make better content, so why don’t they? As the proliferation of new devices and content explodes around us, Marshall McLuhan’s most famous words – “the medium is the message” – were never more accurate. It feels like the people that matter most in the content relationship - the actual users - aren’t shown the love. Existing technologies can...

2

Alastair Cole — Posts tagged personalisation

http://www.alastaircole.com/tagged/personalisation

Innovation and business change, creative technology and transhumanism. When it comes to digital, one size shouldn’t fit all. Customers today are smart, digitally savvy and expect highly tailored experiences as standard. The good news is that digital products in the market today already have the potential to deliver a new level of customisation. Context is the new king and it’s at the heart of a new approach in digital thinking. People who suffer emotional turmoil and anxiety when faced with geese and swa...

3

Alastair Cole — Posts tagged neuromarketing

http://www.alastaircole.com/tagged/neuromarketing

Innovation and business change, creative technology and transhumanism. Real-time marketing is a natural evolution. Acting in real-time allows brands to capture attention in completely new ways. Campaigns can now be informed by live data and adjust dynamically to create the most engaging experience possible. What could be more relevant and useful than content optimised in the same moment it’s served to you? With a single (now famous) tweet on a night when 30-second TV ads cost $3.8 million. RTM is informe...

4

Alastair Cole — Posts tagged customer experience

http://www.alastaircole.com/tagged/customer-experience

Innovation and business change, creative technology and transhumanism. Posts tagged customer experience. How can luxury brands innovate? Rolls Royce is one hell of a brand. Its engineering innovation has powered the Royal Air Force’s most iconic aeroplanes for over seventy years, and its name has entered British vernacular as the de facto indicator of supreme quality (within automotive and beyond). It marries fashion and technology, and was launched thoughtfully in Manhattan rather than at a big electron...

5

Alastair Cole — Posts tagged innovation

http://www.alastaircole.com/tagged/innovation

Innovation and business change, creative technology and transhumanism. How can luxury brands innovate? Rolls Royce is one hell of a brand. Its engineering innovation has powered the Royal Air Force’s most iconic aeroplanes for over seventy years, and its name has entered British vernacular as the de facto indicator of supreme quality (within automotive and beyond). Burberry has succeeded in part through its forward-thinking approach to digital - as referenced in the Guardian last month. It marries fashio...

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Innovation and business change, creative technology and transhumanism. The most interesting trends are the repeated behaviours and habits we observe in other human beings. If there is a macro-trend that can be drawn from those below, it’s that the accelerating pace of technical innovation helps us leap over everyday obstacles and lead increasingly unlimited lives. The three trends on which I’d like to elaborate are…. Embedded technology is making us transhuman. It’s the human experience that counts.

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