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digital marketing MBA 2010-11: November 2010
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Digital marketing MBA 2010-11. Tuesday, November 30, 2010. In Class Exercise - Dec 1. Determine if a hotel is maximizing its 3rd party listings - or competing. 1 Use screenshots on a PPT - annotated - to document your work. 2 Choose a hotel by brand name - I recommend an independent hotel. 3 Conduct several searches in Google/Bing - by brand name, brand location, hotel type. 4 What were the results? Was the hotel 1st on page 1, ahead of 3rd parties? Visible on maps - in search results? Text, offers, info?
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digital marketing MBA 2010-11: Some Examples for Class Review
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Digital marketing MBA 2010-11. Tuesday, April 5, 2011. Some Examples for Class Review. Social Rewards Social Network - Top Guest Instagram. Social Network OTA - Expedia Facebook. 1 What customer groups - communities of interest are being targeted. 2 What actions are being provoked. 3 Are the incentives appropriate. 4 Will these campaigns work - yes, why - no, why not. 5 Do commercial campaigns change the essential nature of the social network used. Subscribe to: Post Comments (Atom).
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digital marketing MBA 2010-11: December 2010
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Digital marketing MBA 2010-11. Tuesday, December 14, 2010. Dec 15 Class Measurements. Today we will take a look at various types of data that can be collected and analyzed by marketers. Booking Conversions Statistics - from your booking engine provider. Assignment over the holiday break. Sixth Sense from MIT - presented at TED. Amazing possibilities.watch the video. Feel free to research further.you are not limited to the video. Detaling the service you have thought up. Quiz is up here.
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digital marketing MBA 2010-11: January 2011
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Digital marketing MBA 2010-11. Tuesday, January 25, 2011. What's happening in your part of the world - interesting use of datasource. Final Exam - Take Home - Due February 6. Final Exam – MBA Digital Marketing. Due -February 6 – Email by 9 PM. Please email me your final exam by 9 PM February 6. You may send it on a Word Doc, so that I can make notes/comments. Plan to create a. Document, so that you can load it into your blog. The Issuu should be done by Februrary 10. Take screenshots of each example.
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digital marketing MBA 2010-11: Gmail Motion - Real or Not
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Digital marketing MBA 2010-11. Tuesday, April 5, 2011. Gmail Motion - Real or Not. Subscribe to: Post Comments (Atom). Hospitality MBA Resource Center. Ideas - for keeping informed - while on the job. Great Visuals Stats from Hubspot. Gmail Motion - Real or Not. Some Examples for Class Review. Ethereal template. Powered by Blogger.
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digital marketing MBA 2010-11: Great Visuals + Stats from Hubspot
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Digital marketing MBA 2010-11. Tuesday, April 5, 2011. Great Visuals Stats from Hubspot. View more presentations from HubSpot Internet Marketing. Subscribe to: Post Comments (Atom). Hospitality MBA Resource Center. Ideas - for keeping informed - while on the job. Great Visuals Stats from Hubspot. Gmail Motion - Real or Not. Some Examples for Class Review. Ethereal template. Powered by Blogger.
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digital marketing MBA 2010-11: Ideas - for keeping informed - while 'on the job'
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Digital marketing MBA 2010-11. Wednesday, April 6, 2011. Ideas - for keeping informed - while 'on the job'. Congratulations on finishing your classwork - now into the big world. I welcome any ideas on what would help you stay informed, as you progress your careers. Feel free to leave a note in the comments. April 26, 2012 at 5:20 AM. Pay Per Click Agency. There are many other efficient techniques, these are the ones that are very much in pattern at the moment and in the long run. July 28, 2012 at 9:44 AM.
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digital marketing MBA 2010-11: Manage, Monitor, Analyze - SM Tools
http://digimarketingmba.blogspot.com/2011/03/manage-monitor-analyze-sm-tools.html
Digital marketing MBA 2010-11. Tuesday, March 22, 2011. Manage, Monitor, Analyze - SM Tools. With the overwhelming nature of social media.comes a huge array of tools. A review of the top 5 here. You already know Seesmic. A write-once-post-everywhere tool. My clients use HootSuite. Also very well known. A great Twitter Tool directory.here. Subscribe to: Post Comments (Atom). Hospitality MBA Resource Center. The Last Class Assignment.A Knowledge Recap. Manage, Monitor, Analyze - SM Tools.
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digital marketing MBA 2010-11: April 2011
http://digimarketingmba.blogspot.com/2011_04_01_archive.html
Digital marketing MBA 2010-11. Wednesday, April 6, 2011. Ideas - for keeping informed - while 'on the job'. Congratulations on finishing your classwork - now into the big world. I welcome any ideas on what would help you stay informed, as you progress your careers. Feel free to leave a note in the comments. Tuesday, April 5, 2011. Great Visuals Stats from Hubspot. View more presentations from HubSpot Internet Marketing. I look forward to your active participation at the Think Tank. Into your blog - use t...
