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Asia Branding

Commentaries, insights, observations on the evolving realm of branding throughout Malaysia, Singapore, Indonesia, Thailand, Vietnam, Cambodia, Laos, China, including Hong Kong, India and the Middle East. BMW vs Audi real world brand engagement exercise part 5. Just to recap, I bought the car there, have serviced it there and have sent it there for other repairs (It's my wife's car so they see it quite often, expecially to fix dents! No body has called. Posted by Marcus Osborne at 10:51 am. In the meantim...

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Asia Branding | asiabranding.blogspot.com Reviews
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Commentaries, insights, observations on the evolving realm of branding throughout Malaysia, Singapore, Indonesia, Thailand, Vietnam, Cambodia, Laos, China, including Hong Kong, India and the Middle East. BMW vs Audi real world brand engagement exercise part 5. Just to recap, I bought the car there, have serviced it there and have sent it there for other repairs (It's my wife's car so they see it quite often, expecially to fix dents! No body has called. Posted by Marcus Osborne at 10:51 am. In the meantim...
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Asia Branding | asiabranding.blogspot.com Reviews

https://asiabranding.blogspot.com

Commentaries, insights, observations on the evolving realm of branding throughout Malaysia, Singapore, Indonesia, Thailand, Vietnam, Cambodia, Laos, China, including Hong Kong, India and the Middle East. BMW vs Audi real world brand engagement exercise part 5. Just to recap, I bought the car there, have serviced it there and have sent it there for other repairs (It's my wife's car so they see it quite often, expecially to fix dents! No body has called. Posted by Marcus Osborne at 10:51 am. In the meantim...

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1

Asia Branding: BMW vs Audi Real world brand engagement exercise part 1

http://asiabranding.blogspot.com/2008/07/real-world-brand-engagement-exercise.html

Commentaries, insights, observations on the evolving realm of branding throughout Malaysia, Singapore, Indonesia, Thailand, Vietnam, Cambodia, Laos, China, including Hong Kong, India and the Middle East. BMW vs Audi Real world brand engagement exercise part 1. My wife would like to buy a new car. And who can blame her? She bought her BMW 3 series new, nearly 7 years ago so she is overdue a new one. So, on 1st July 2008, I went to the websites of both Audi Malaysia and BMW Malaysia and filled out the "req...

2

Asia Branding: Develop a sales culture

http://asiabranding.blogspot.com/2006/05/develop-sales-culture.html

Commentaries, insights, observations on the evolving realm of branding throughout Malaysia, Singapore, Indonesia, Thailand, Vietnam, Cambodia, Laos, China, including Hong Kong, India and the Middle East. Develop a sales culture. It is not enough to have great sales people. What is required for success is a great sales organization with the systems, processes, training and incentives to build sales, brands and relationships with customers. Over the last twenty years or so, sales development was not an org...

3

Asia Branding: May 2006

http://asiabranding.blogspot.com/2006_05_01_archive.html

Commentaries, insights, observations on the evolving realm of branding throughout Malaysia, Singapore, Indonesia, Thailand, Vietnam, Cambodia, Laos, China, including Hong Kong, India and the Middle East. Develop a sales culture. It is not enough to have great sales people. What is required for success is a great sales organization with the systems, processes, training and incentives to build sales, brands and relationships with customers. Over the last twenty years or so, sales development was not an org...

4

Asia Branding: September 2005

http://asiabranding.blogspot.com/2005_09_01_archive.html

Commentaries, insights, observations on the evolving realm of branding throughout Malaysia, Singapore, Indonesia, Thailand, Vietnam, Cambodia, Laos, China, including Hong Kong, India and the Middle East. Taking a bite out of Apple. Then the complaints began to trickle in. It’s common knowledge that ipods scratch easily. But the nano was attracting more complaints than previous ipods, despite Apple insisting it uses a polycarbonate coating similar to that used by other ipods. Another nano buyer and Apple ...

5

Asia Branding: March 2006

http://asiabranding.blogspot.com/2006_03_01_archive.html

Commentaries, insights, observations on the evolving realm of branding throughout Malaysia, Singapore, Indonesia, Thailand, Vietnam, Cambodia, Laos, China, including Hong Kong, India and the Middle East. Maxis, the end? My March 22nd 2005 rant about Malaysian telecom provider Maxis generated a response, almost 12 months to the day later! Posted by Marcus Osborne at 8:14 am. Kuala Lumpur, WP, Malaysia. I am a marketing strategist who has been involved in marketing and sales in Asia for 18 years. I hav...

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Asia Branding

Commentaries, insights, observations on the evolving realm of branding throughout Malaysia, Singapore, Indonesia, Thailand, Vietnam, Cambodia, Laos, China, including Hong Kong, India and the Middle East. BMW vs Audi real world brand engagement exercise part 5. Just to recap, I bought the car there, have serviced it there and have sent it there for other repairs (It's my wife's car so they see it quite often, expecially to fix dents! No body has called. Posted by Marcus Osborne at 10:51 am. In the meantim...

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