marketingatoz.blogspot.com
Marketing Management Insights: Products
http://marketingatoz.blogspot.com/2011/04/products.html
Marketing Concepts Every Manager Needs to Know. Most companies define themselves by a product. We are a “car manufacturer,” a “soft drink manufacturer,” and so on. Theodore Levitt, former Harvard Business School faculty member, pointed out years ago the danger of focusing on the product and missing the underlying need. He accused the railroads of “marketing myopia” by failing to define themselves as being in the transportation business and over-looking the threat of trucks and airplanes. And help the buy...
marketingatoz.blogspot.com
Marketing Management Insights: Sponsorship
http://marketingatoz.blogspot.com/2011/04/sponsorship.html
Marketing Concepts Every Manager Needs to Know. Companies are constantly invited by various groups to sponsor events, activities, and worthwhile causes. Companies also actively seek venues where they can get their names before the public. For example, Coca-Cola has been a long-term participating sponsor of Olympic Games, World Cups, Super Bowls, and Academy Awards. By shelling out large sums of money. Coca-Cola hopes to gain favorable public attention and also treat its associates to big-time events.
watersome.blogspot.com
Water World: Wave Energy
http://watersome.blogspot.com/2011/11/wave-energy.html
All You Need To Know About Water. The oceans store large amounts of kinetic (moving) energy. From the wind. The wind generates waves as it blows across the sea’s) surface. The larger the wave, the more energy the wave contains. Wave energy provides a continuous source of renewable, non-polluting energy that can be converted to electricity at wave power plant sites around the world. Where the waves are. Windy coastlines around large oceans are the best places to build power. In mid-latitudes (imaginary li...
marketingatoz.blogspot.com
Marketing Management Insights: Customer Relationship Management (CRM)
http://marketingatoz.blogspot.com/2011/04/customer-relationship-management-crm.html
Marketing Concepts Every Manager Needs to Know. Customer Relationship Management (CRM). Everyone is talking about customer relationship. Management (CRM) as the new panacea. Yet it is an empty term until it is defined. Some people define it as the application of technology to learning. More about each customer and being able to respond to them one-to-one. Others don’t see it as a technology. About individual customers that can be used for better target. Yet CRM has not worked out that well in practice....
marketingatoz.blogspot.com
Marketing Management Insights: Distribution and Channels
http://marketingatoz.blogspot.com/2011/04/distribution-and-channels.html
Marketing Concepts Every Manager Needs to Know. For many companies, making the product doesn’t cost as much as bringing it to the market! Farmers know this well when they see how small a percentage of the final retail price they receive for their crops. Marketing. In many cases now averages 50 percent of total company costs. Would have to perform the same functions and probably wouldn’t do them as well. How can a company bring its new products. Every company has to figure out a go-to-market strategy. The h...
marketingatoz.blogspot.com
Marketing Management Insights: Mission
http://marketingatoz.blogspot.com/2011/04/mission.html
Marketing Concepts Every Manager Needs to Know. Companies are set up to achieve a mission. They word their mission in various ways:. Dell’s mission: “To be the most successful computer company in the world at delivering the best customer. Experience in the markets we serve.”. Mars Company’s mission: “The consumer is our boss, quality. Is our work, and value is our goal. McDonald’s mission: “Our vision. Is to be the world’s best ‘quick service. Virgin Atlantic Airways’ success. At what we do.” &...Print y...
marketingatoz.blogspot.com
Marketing Management Insights: Opportunity
http://marketingatoz.blogspot.com/2011/04/opportunity.html
Marketing Concepts Every Manager Needs to Know. The world abounds in opportunities, large and small. We are still waiting for a cure for cancer, tasty nonfattening foods, weight-loss schemes that work, and flying cars to avoid congested roads. While waiting, we can focus on trying to make our present products. And services better in a hundred ways. Look for problems. People. Down-aging captures the fact that older people want to feel young; hence the explosion of wrinkle creams, plastic surgery, and Jagua...
watersome.blogspot.com
Water World: Weather
http://watersome.blogspot.com/2012/09/weather.html
All You Need To Know About Water. Weather is the state of the atmosphere (mass of air surrounding Earth) at a particular place and point in time. Rain showers, gusty winds, thunderstorms, cloudy skies, droughts (prolonged period of dry weather), snowstorms, and sunshine are all examples of weather conditions. Weather prediction, or forecasting. Communities of plants and animals ( ecosystems. Adapt over thousands of years to survive the weather extremes of their particular climate. In New England, pla...
marketingatoz.blogspot.com
Marketing Management Insights: Sales Promotion
http://marketingatoz.blogspot.com/2011/04/sales-promotion.html
Marketing Concepts Every Manager Needs to Know. Sales promotion describes incentives and rewards to get customers to buy now rather than later. Whereas advertising is a long-run tool for shaping the market’s attitude toward a brand, sales promotion is a short-term tool to trigger buyer action. No wonder brand managers increasingly rely on sales promotion, especially when falling behind in achieving sales quotas. Sales promotions work! Because of the variety of sales promotion tools, marketers need experi...
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