work.jason-wee.com
Nestle Cheerios « Jason Wee
http://work.jason-wee.com/portfolio/nestle-cheerios
Jason is a senior creative for OgilvyOne Shanghai. He also founded Backspace Buro(B B). Is a non-conformist, and a survivor. Heart warming nutritious breakfast can be easy, fun, convenient and hassle free. We created a social media campaign where Weibo users will be able to have Cheerios delivered to their doorstep simply by tweeting problems they faced while creating breakfast, and tagging 3 other friends who deserves an easy and nutritious breakfast. Its really that easy. Project URL →. WWF Blue Sky App.
work.jason-wee.com
SVW 30th Anniversary Video « Jason Wee
http://work.jason-wee.com/portfolio/svw-30th-anniversary-video
Jason is a senior creative for OgilvyOne Shanghai. He also founded Backspace Buro(B B). Is a non-conformist, and a survivor. SVW 30th Anniversary Video. Pizza Hut Black Supreme Pizza Video. SVW 30th Anniversary Video. Words Can Be Weapons. WWF Blue Sky App. Discover Sui – The Silent Movie. Discover Sui – Octa-core Add-on. Volkswagen Beetle – The Iconic Drive. Tiger Beer Streak Wise.
work.jason-wee.com
Nespresso Lattissima+ « Jason Wee
http://work.jason-wee.com/portfolio/nespresso-lattissima
Jason is a senior creative for OgilvyOne Shanghai. He also founded Backspace Buro(B B). Is a non-conformist, and a survivor. A first for China’s social space, we took advantage of the recently released API for Weibo and made Nespresso the first brand in China to use a consumers social data to create an engaging and personalized experience. Involvement: Concept Development / Art Direction. Pizza Hut Black Supreme Pizza Video. SVW 30th Anniversary Video. Words Can Be Weapons. WWF Blue Sky App.
work.jason-wee.com
Discover Sui – The Silent Movie « Jason Wee
http://work.jason-wee.com/portfolio/discover-sui-the-silent-movie
Jason is a senior creative for OgilvyOne Shanghai. He also founded Backspace Buro(B B). Is a non-conformist, and a survivor. The general consumers in China had the misperception of the more the better . Our brief was to de-bunk the notion of more cores, more power , and shift the conversation to overall performance of the mobile phone. Involvement: Creative Direction / Art Direction / Scripting. Discover Sui – The Silent Movie. Pizza Hut Black Supreme Pizza Video. SVW 30th Anniversary Video.
work.jason-wee.com
HP Personal Again « Jason Wee
http://work.jason-wee.com/portfolio/hp-personal-again
Jason is a senior creative for OgilvyOne Shanghai. He also founded Backspace Buro(B B). Is a non-conformist, and a survivor. HP wanted an online presence for their Personal Again campaign where they can house all their ads and to spread awareness. We created a microsite where the whole art direction is about things that’s close and personal to you. Involvement: Concept Development / Art Direction. Pizza Hut Black Supreme Pizza Video. SVW 30th Anniversary Video. Words Can Be Weapons. WWF Blue Sky App.
work.jason-wee.com
Volkswagen Beetle – The Iconic Drive « Jason Wee
http://work.jason-wee.com/portfolio/volkswagen-beetle-the-iconic-drive
Jason is a senior creative for OgilvyOne Shanghai. He also founded Backspace Buro(B B). Is a non-conformist, and a survivor. The Volkswagen Beetle, with its iconic design and unique heritage, is possibly the most famous car ever produced. But in China, the car never enjoyed the fame and familiarity that it has in the West. Right after it’s launch in June, the campaign was heavily discussed online on social media platforms. The online social buzz has spread quickly, resulting in many more people knowi...
work.jason-wee.com
Words Can Be Weapons « Jason Wee
http://work.jason-wee.com/portfolio/words-can-be-weapons
Jason is a senior creative for OgilvyOne Shanghai. He also founded Backspace Buro(B B). Is a non-conformist, and a survivor. 326 calls were made to the helpline in the first two weeks, along with creating 3,112,315 impressions on the Center’s Weibo topic page. Over 30 websites(including government official sites) and 9 TV stations carried reports of this important campaign. Awarded Bronze Cyber Lion for Craft in the 2014 Cannes Lions. Involvement: Digital Concept Development / Art Direction.
work.jason-wee.com
Tiger FC « Jason Wee
http://work.jason-wee.com/portfolio/tiger-fc
Jason is a senior creative for OgilvyOne Shanghai. He also founded Backspace Buro(B B). Is a non-conformist, and a survivor. Tiger Beer wanted to have an online home for real football fans. A place where you can have all the latest football news from around the world, as well as fun events and activities to keep the fans entertained. Fans are also encouraged to share and discuss in the online forum. Involvement: Concept Development / Art Direction. Pizza Hut Black Supreme Pizza Video. Words Can Be Weapons.
work.jason-wee.com
The Ride Build « Jason Wee
http://work.jason-wee.com/portfolio/the-ride-build
Jason is a senior creative for OgilvyOne Shanghai. He also founded Backspace Buro(B B). Is a non-conformist, and a survivor. We craft a digital experience that bridge the gap of emotional and utilization need of a potential car buyer with one seamless experience. This in turn place the brand philosophy of The people’s car more prominent as the configurator serve to make a right build for everyone. Involvement: Concept Development / Art Direction. Pizza Hut Black Supreme Pizza Video. Words Can Be Weapons.
work.jason-wee.com
Tiger Beer Streak Wise « Jason Wee
http://work.jason-wee.com/portfolio/tiger-beer-streak-wise
Jason is a senior creative for OgilvyOne Shanghai. He also founded Backspace Buro(B B). Is a non-conformist, and a survivor. Tiger Beer wanted a fun online engagement with fans, something that they can relate to. As beer is often mentioned in the same breath as football, we created a fun pixel game of a football streaker fan dashing across the field. Involvement: Concept Development / Art Direction / Illustration. Tiger Beer Streak Wise. Pizza Hut Black Supreme Pizza Video. SVW 30th Anniversary Video.
