authorityalchemy.com
How to Make People Like You
http://authorityalchemy.com/how-to-make-people-like-you
How to Make People Like You. How to Make People Like You. By Brian Ainsley Horn. July 14, 2014. Podcast: Play in new window. On episode #30, we are talking about how to get people to like you. This can apply to anyone in your life, from your family and friends, to business associates and potential clients. Being successful in business essentially boils down to if you can get people to like you, to stay around long enough to listen to you and buy. 8220;The first thing you have to accept is there is no uni...
authorityalchemy.com
5 Steps to Becoming a Recognized Leader in Your Field
http://authorityalchemy.com/5-steps-to-becoming-a-recognized-leader-in-your-field
5 Steps to Becoming a Recognized Leader in Your Field. 5 Steps to Becoming a Recognized Leader in Your Field. By Brian Ainsley Horn. May 14, 2015. As the old adage goes, All other things being equal, people buy from people they know, like and trust. This is where authority marketing comes into play. Put simply, authority marketing is using your knowledge of the business world as a marketing technique to garner customers and sales. Here are five ways you can become a leader in your industry:. For example,...
authorityalchemy.com
Building Authority with an Email List
http://authorityalchemy.com/building-authority-with-email-list
Building Authority with an Email List. Building Authority with an Email List. By Brian Ainsley Horn. June 9, 2014. Podcast: Play in new window. Last week we talked about getting people to opt-in and capturing their emails. So what do you do next after you build up your email list? In episode 28 we’ll be covering what to do after you’ve built your email list, how to build authority with your list, and how to get people to trust you enough to open their wallets to you and buy your product or service. Ryan ...
authorityalchemy.com
I Hate Selling
http://authorityalchemy.com/i-hate-selling
By Brian Ainsley Horn. July 7, 2014. Podcast: Play in new window. In episode #29, we are getting into sales around pop culture and how classic successful salesmen are portrayed in movies. This week, we are talking about what most people dread, but is most important in any businesses sales. Being a salesman has often very negative connotations. You will learn what it takes to be successful in sales, and you do not have to be like the Glengarry Glen Ross or the Boiler Room. 8220;When you create value and m...
authorityalchemy.com
4 Tactics To Create Brand Loyalty Through Relationship Marketing
http://authorityalchemy.com/4-tactics-to-create-brand-loyalty-through-relationship-marketing
4 Tactics To Create Brand Loyalty Through Relationship Marketing. 4 Tactics To Create Brand Loyalty Through Relationship Marketing. By Brian Ainsley Horn. April 30, 2015. Theodore Roosevelt once said:. O one will care how much you know, until they know how much you care. This statement is true in many facets of life — the business world being no exception. In fact, when it comes to personal branding, creating relationships and building trust is vital and imperative for success. This is a huge advantage.
authorityalchemy.com
50 Press Release Ideas You Probably Missed In The Last 60 Days
http://authorityalchemy.com/50-press-release-ideas-you-probably-missed-in-the-last-60-days
50 Press Release Ideas You Probably Missed In The Last 60 Days. 50 Press Release Ideas You Probably Missed In The Last 60 Days. By Brian Ainsley Horn. April 16, 2015. Getting exposure for your business seems like an overwhelming task at times. Just getting started is the part that stops just about everyone. One problem entrepreneurs face…not knowing what they should cover in press releases. Most likely you’re the same…. But you’re probably missing multiple opportunities every month…t. 16 Announce a lunch...
authorityalchemy.com
Selling the Opt-in
http://authorityalchemy.com/selling-the-opt-in
By Brian Ainsley Horn. June 2, 2014. Podcast: Play in new window. In episode #27, we are getting into some more of the tactical stuff and some of the how-to’s that you guys have been asking for. This week, we are talking about an important topic close to our hearts – lead generation and opt-ins. One of the biggest mistakes that people make today in marketing is they go straight for the sale. Most often, that kind of sale will be very tough to pull off. Why Selling SEO is Unethical in 2016. May 23, 2016 /...
authorityalchemy.com
NeuroAuthority: Create Authority Positioning in the Subconscious
http://authorityalchemy.com/neuroauthority-create-authority-positioning-in-the-subconscious
NeuroAuthority: Create Authority Positioning in the Subconscious. NeuroAuthority: Create Authority Positioning in the Subconscious. By Brian Ainsley Horn. April 23, 2015. This a somewhat long post, so sit back, relax, and take a few minutes to read it all. Parts of it are a little scientific at times, but you should be able to understand the concepts. It could be the one piece of the puzzle you’ve been missing. First, “NeuroAuthority” is the combination of neuroscience and authority marketing. For this r...
bradcostanzo.com
About | Brad Costanzo
http://www.bradcostanzo.com/about-2
This is my personal jumping off point for all things me. Visit my company's landing page at CostanzoMarketing.com. Listen to my podcast by going here. If you are researching me (looking for dirt) google me here.
costanzomarketing.com
About | Costanzo Marketing Group
http://www.costanzomarketing.com/about
Brad Costanzo founded Costanzo Marketing in 2008 to offer his customized marketing and consulting services to a select group of businesses who were looking to get more business, leads and revenue but were stuck or frustrated with the options they had and failed campaigns that only cost them money. What I like most about working with diverse groups of business is seeing how well proven strategies work and translate across industries. A brief list of my personal professional history includes. Managed $18 m...
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