This blog describes why Context-Driven Qualitative Research is the best way to understand "consumer decision-making," or why people buy certain products and services.
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Beyond Focus Groups | beyondfocusgroups.blogspot.com Reviews
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This blog describes why Context-Driven Qualitative Research is the best way to understand "consumer decision-making," or why people buy certain products and services.
beyondfocusgroups.blogspot.com
Beyond Focus Groups: When Consumers Are First Thinking About Buying
http://beyondfocusgroups.blogspot.com/2009/08/when-consumers-are-first-thinking-about.html
This blog describes why Context-Driven Qualitative Research is the best way to understand "consumer decision-making," or why people buy certain products and services. Monday, August 17, 2009. When Consumers Are First Thinking About Buying. Dale Paulson, Ph.D. Subscribe to: Post Comments (Atom). About This Blog: How Do People Make Purchasing Decisions? Is it Gut Reaction Research or Context-Driven Qual. When Consumers Are First Thinking About Buying. Over the Shoulder Shots Draw Them In. Dale Paulson, Ph&...
Beyond Focus Groups: October 2009
http://beyondfocusgroups.blogspot.com/2009_10_01_archive.html
This blog describes why Context-Driven Qualitative Research is the best way to understand "consumer decision-making," or why people buy certain products and services. Tuesday, October 27, 2009. I’m On My Way to the Airport, Oh Goodie. Therefore, I am going to pictographically interview those poor captive souls who are about to board airplanes. After all, they have been told to arrive early to have the oft-times privilege of waiting on the tarmac while they become intimately acquainted with their knees.
Beyond Focus Groups: I Suggest the Convertible Station Wagon
http://beyondfocusgroups.blogspot.com/2009/09/i-suggest-convertible-station-wagon.html
This blog describes why Context-Driven Qualitative Research is the best way to understand "consumer decision-making," or why people buy certain products and services. Saturday, September 5, 2009. I Suggest the Convertible Station Wagon. Wikipedia describes “gut feeling” thusly: “A gut feeling, or gut reaction, is a visceral emotional reaction to something, and often one of uneasiness. Gut feelings are generally regarded as not modulated by conscious thought.”. I remember a car salesman telling me, “...
Beyond Focus Groups: June 2009
http://beyondfocusgroups.blogspot.com/2009_06_01_archive.html
This blog describes why Context-Driven Qualitative Research is the best way to understand "consumer decision-making," or why people buy certain products and services. Monday, June 29, 2009. The Technology of Context-Driven Qualitative Research. Respondents really open up when they are shown the pictographs and this appears to solve the post-rationalization problem that exists when you ask the respondent to recall their experience. The immediacy of the process also seems to capture emotions. This ...Origi...
Beyond Focus Groups: September 2009
http://beyondfocusgroups.blogspot.com/2009_09_01_archive.html
This blog describes why Context-Driven Qualitative Research is the best way to understand "consumer decision-making," or why people buy certain products and services. Saturday, September 5, 2009. I Suggest the Convertible Station Wagon. Wikipedia describes “gut feeling” thusly: “A gut feeling, or gut reaction, is a visceral emotional reaction to something, and often one of uneasiness. Gut feelings are generally regarded as not modulated by conscious thought.”. I remember a car salesman telling me, “...
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beyondfocusgroups.blogspot.com
Beyond Focus Groups
This blog describes why Context-Driven Qualitative Research is the best way to understand "consumer decision-making," or why people buy certain products and services. Saturday, November 14, 2009. Over-The-Shoulder and Buying-Trigger Pictographs About Airlines. Recall that we are trying to understand what is going on when one thinks about booking a flight. This means that the respondents should see themselves in the situation. For example, they may show a person looking at a Web site or reviewing ...If th...
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Beyond Foggy Bottom Farm
Beyond Foggy Bottom Farm. The Adventures of Prewitt the Brave Puppy. Prewitt Meets Crusty the Crab. Tuesday, 12 April 2016. Find beauty in the ordinary, for everything has beauty. Friday, 27 November 2015. Sherilynn, the Dream Weaving Fairy Queen. Sherilynn, the Dream Weaving Fairy Queen. Once upon a time, a long time ago long before Kate set Wills’ heart aglow. Before the Kardashian stole the Ken and Barbie show, and Miley became the little mouse that roared. Was sad, her heart forlorn, she followed Mor...
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