beyondtheplaybutton.com

Beyond the Play Button

BEYOND the play button. Video is becoming far more interactive and users have more immersive ways to interact with it than ever before. Today the digital marketing space is being radically transformed by new technologies, each of which represents a huge opportunity for brands. We are moving “Beyond the Play Button” to experiences that are truly interactive. In this presentation we will be looking at 3 examples of these technologies we have developed and are ready to be implemented. VR 360° Video. Composi...

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Beyond the Play Button | beyondtheplaybutton.com Reviews

<META> DESCRIPTION

BEYOND the play button. Video is becoming far more interactive and users have more immersive ways to interact with it than ever before. Today the digital marketing space is being radically transformed by new technologies, each of which represents a huge opportunity for brands. We are moving “Beyond the Play Button” to experiences that are truly interactive. In this presentation we will be looking at 3 examples of these technologies we have developed and are ready to be implemented. VR 360° Video. Composi...

<META> KEYWORDS

1 overview

2 shoppable video

3 customized video

4 glif™

5 blog

6 shoppable videos

7 the solution

8 the technology

9 the result

10 customized videos

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overview,shoppable video,customized video,glif™,blog,shoppable videos,the solution,the technology,the result,customized videos,e mail marketing campaigns,fan generated video tweets,challenge,solution,try it yourself,share and enjoy,glifs,faceoffsyfy,film

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Beyond the Play Button | beyondtheplaybutton.com Reviews

https://beyondtheplaybutton.com

BEYOND the play button. Video is becoming far more interactive and users have more immersive ways to interact with it than ever before. Today the digital marketing space is being radically transformed by new technologies, each of which represents a huge opportunity for brands. We are moving “Beyond the Play Button” to experiences that are truly interactive. In this presentation we will be looking at 3 examples of these technologies we have developed and are ready to be implemented. VR 360° Video. Composi...

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beyondtheplaybutton.com

1

Beyond The Play Button - VR 360° Videos

http://beyondtheplaybutton.com/360-videos

A short time ago this format required additional hardware such as Oculus or Google Cardboard which limited the technology’s audience. Two recent events have expanded its user base Facebook’s purchase of Oculus and YouTube’s recent support of VR 360 videos. These events combined with numerous personal and professional VR 360 capture cameras show that it’s here to stay. 92nd Y VR 360°. Live Action CG Environment Stereoscopic VR 360°. CG room Live action green screen office VR 360. All CG lobby VR 360.

2

Beyond The Play Button - Shoppable Videos

http://beyondtheplaybutton.com/shoppable-videos

To date, video personalization has been cumbersome, requiring the pre-rendering of hundreds, sometimes thousands of videos. Now, by leveraging consumer-specific data on demographics, behaviors and interests, we can identify and create key individual clips and assemble them into a single video at run time. Our technology can do the legwork to assemble numerous permutations almost instantaneously. Buy now on kmart.com. VR 360° Shoppable customised video experience.

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Beyond The Play Button - Customized Videos

http://beyondtheplaybutton.com/customized-videos

To date, video personalization has been cumbersome, requiring the pre-rendering of hundreds, sometimes thousands of videos. Now, by leveraging consumer-specific data on demographics, behaviors and interests, we can identify and create key individual clips and assemble them into a single video at run time. Our technology can do the legwork to assemble numerous permutations almost instantaneously. Select any input data:.

4

Beyond The Play Button - GILF

http://beyondtheplaybutton.com/glif

GLIF™ - FAN-GENERATED VIDEO TWEETS. More brands are searching for ways to create user-generated branded content for social media. Our social video service Glif™. Users write a tweet using a specific #hashtag, and Glif™ automatically creates a custom video using the user’s own tweet. The video is sent back to the user through a tweet notification and features audio, motion graphics, and video clips. We found that videos created via Glif™ get viewed at least 3 times per user. Guess 2016 @ petcorbett.

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BEYOND THE PLAY BUTTON

http://beyondtheplaybutton.com/blog

Coachella music festival will be broadcast inÂ VR. Six Flags Adds VR to Real Roller Coasters Digital – AdAge. Happy Goggles – A virtual reality headset made from a Happy Meal Box. Coachella music festival will be broadcast inÂ VR. It seems everything is being funneled into virtual reality, and music festivals are no exception. TheÂ Coachella music festival has announced that it will ship a cardboard virtual reality viewer and a VR app for mobile devices to those who purchase tickets for the 2016 show.

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reason2be.com

Reason2Be

http://reason2be.com/projects

Make Up For Ever. 16 W 22nd Street 4th Floor, New York, NY 10010.

reason2be.com

Reason2Be

http://reason2be.com/clients

BRANDS WE WORK WITH. Research shows purpose-driven brands are measurably more successful. We work with organizations that are ready to discover, embrace and enhance their purpose and lean into a connected world. 16 W 22nd Street 4th Floor, New York, NY 10010.

reason2be.com

Reason2Be

http://reason2be.com/featured/roxy

Roxy Dare Yourself Campaign. Ldquo; ”. R2B was asked to create a Facebook-based, user generated contest for Roxy, a leading women’s surf inspired apparel company. Develop a campaign that engaged the consumer, increased Facebook likes and generated PR buzz. To thank contest participants and continue consumer engagement we created an inspirational video from all the content submitted to share through all of Roxy's social media channels. 16 W 22nd Street 4th Floor, New York, NY 10010.

reason2be.com

Reason2Be

http://reason2be.com/home

16 W 22nd Street 4th Floor, New York, NY 10010.

reason2be.com

Reason2Be

http://reason2be.com/featured/vfiles-smashion

Ldquo;Working with one of the most influential digital platforms in the fashion industry, R2B collaborated with VFILES to conceptualize and develop a unique mobile gaming application. ”. Challenged with navigating the highly competitive gaming category to develop VFILES’ first game, we were tasked with developing an addictive game that not only required a complementary identity to the VFILES brand, but maintained industry relevance and incorporated innovative storytelling. Our solution?

reason2be.com

Reason2Be

http://reason2be.com/featured/bca-campaign

The Estée Lauder Companies Breast Cancer Awareness Campaign. Ldquo;In 2014 we were challenged by our client The Estée Lauder Companies, to create a 360 campaign that would inspire audiences to join the important conversation about breast cancer awareness.”. In 2014 we were challenged by our client The Estée Lauder Companies, to create a 360 campaign that would inspire audiences to join the important conversation about breast cancer awareness. 16 W 22nd Street 4th Floor, New York, NY 10010.

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