jomatthews.blogspot.com
Jo Matthews: LOVE since 1973
http://jomatthews.blogspot.com/2009/09/love-since-1973.html
Jo Matthews, Copywriter, London. A Bit About Me. Some of my experience. Take a look at my website. Monday, 5 October 2009. This is my latest piece of work - launched last week at London Fashion Week. Monsoon asked me to help them communicate their ethical credentials - in response I came up with LOVE since 1973. Living Our Values and Ethics since 1973. You can read more about it on their website. I've also just rewritten the Monsoon Trust Copy. Subscribe to: Post Comments (Atom). People I've worked with.
jomatthews.blogspot.com
Jo Matthews: May 2009
http://jomatthews.blogspot.com/2009_05_01_archive.html
Jo Matthews, Copywriter, London. A Bit About Me. Some of my experience. Take a look at my website. Wednesday, 27 May 2009. Is Capitalism the new Philanthropy? Taken from my blog on. The days when handouts were the answer to poverty are thankfully over. The missionary-esque, latrine-digging approach to international development is finally a thing of the past. And at long last the supremacist attitudes and colonialist mindsets towards these issues are beginning to disband. Say hello to Big Business. Some o...
jomatthews.blogspot.com
Jo Matthews: December 2009
http://jomatthews.blogspot.com/2009_12_01_archive.html
Jo Matthews, Copywriter, London. A Bit About Me. Some of my experience. Take a look at my website. Monday, 14 December 2009. A sleepless night on an Indian Sleeper. Taken from my article published in. On Saturday 12th December. So when the train pulls into Udaipur and four miniature hands grab at the window bars, I am on my guard. Shrill voices cry ‘Aunty, Aunty, photo, take photo! What can I give back? The old man takes the muffin in his palm, scrutinises it carefully, pokes it with his thumb, sniffs it...
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Jo Matthews: Testimonials
http://jomatthews.blogspot.com/2009/07/testimonials.html
Jo Matthews, Copywriter, London. A Bit About Me. Some of my experience. Take a look at my website. Wednesday, 18 June 2008. Here's what some of the people I've worked with have said about me:. 8216;Jo is excellent. She made my mess of words into something easy to understand and suitable for our website in record time.’. Cllr Laura Willoughby MBE, Liberal Democrat Party. Be a Councillor Campaign. Olivia Lankester, Head of Corporate Responsibility, Monsoon and Accessorize. Director, City Academy. Ben Keene...
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Jo Matthews: Media and Message
http://jomatthews.blogspot.com/2009/10/media-and-message.html
Jo Matthews, Copywriter, London. A Bit About Me. Some of my experience. Take a look at my website. Saturday, 3 October 2009. I've long been fascinated by the influence of the media, particularly the print media. Much of what we read in the paper is taken as given, when in reality there is often more to a 'story' than meets the eye. I've just had this piece published in the Humanitarian Practice Network Magazine. Which is the official publication of the ODI. More media attention in the first six weeks.
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Jo Matthews: Top Ten Trends
http://jomatthews.blogspot.com/2009/11/top-ten-trends.html
Jo Matthews, Copywriter, London. A Bit About Me. Some of my experience. Take a look at my website. Saturday, 14 November 2009. I am increasingly fascinated with sustainability and consumer trends in light of the recession. So it was with a geeky glint in my eye that I stumbled across the top ten consumer trends for 2010 from. Which predict what the fall out of the recession will be on business and consumerism. Here they are in brief – if you want more go to http:/ trendwatching.com/briefing/. Online life...
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Jo Matthews: Fickle Fingers
http://jomatthews.blogspot.com/2009/11/fickle-fingers.html
Jo Matthews, Copywriter, London. A Bit About Me. Some of my experience. Take a look at my website. Monday, 2 November 2009. Here are few of my favourites finger blunders so far:. Somehow what was supposed to say ‘ Oh crap sorry. 8217; becomes ‘ Oh veal sorry. 8217; (oh baby cow. A good expletive by any standards). 8216; Be back in 20. 8217; becomes ‘ Be back in 2007. 8217; (presumably in my the time machine that came free with the mobile phone). Damn those Florid Marches and their supporters).
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Jo Matthews: Copywriting Services
http://jomatthews.blogspot.com/2009/07/services.html
Jo Matthews, Copywriter, London. A Bit About Me. Some of my experience. Take a look at my website. Thursday, 19 June 2008. I can give you any kind of copy you need, from academic research reports to tongue-in-cheek lingo for your website, from snappy strap-lines to complete rewording of your marketing materials, from press releases to blogs. One-liners, two-liners, three…oh you get the message. . Focus on Corporate Social Responsibility. Focus on ethical fashion. Focus on young people. Eye-catching conce...
jomatthews.blogspot.com
Jo Matthews: The three R’s: Reuse, Recycle, Refurb
http://jomatthews.blogspot.com/2009/10/three-rs-reuse-recycle-refurb.html
Jo Matthews, Copywriter, London. A Bit About Me. Some of my experience. Take a look at my website. Tuesday, 13 October 2009. The three R’s: Reuse, Recycle, Refurb. So I may have just signed myself up for mortgage, but sack that off, I’ve changed my mind and decided I want an eco-pod. As I'm currently working with the lovely CSR consultancy Blackbird. On a sustainbility report for the show. The campaign is supported by the WWF. The Energy Saving Trust. And the UK Green Building Council. It is not about bu...
