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July 1, 2016. July 1, 2016. This is adapted from a presentation I gave at the Bookseller’s Marketing and Publicity Conference 2016. It’s about “trade marketing” in publishing …. It is a rule, in publishing, that any marketing brainstorm, if it goes on long enough, will end up with someone saying ooh, shall we do a nice tote bag? It is our default setting. Hands up who. Have a bag of bags, like this, at home? Not that we shouldn’t make bags. I’m going to use the word ‘gusset’ here…. And if so, which bits?

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blackpooltower | blackpooltower.wordpress.com Reviews

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July 1, 2016. July 1, 2016. This is adapted from a presentation I gave at the Bookseller’s Marketing and Publicity Conference 2016. It’s about “trade marketing” in publishing …. It is a rule, in publishing, that any marketing brainstorm, if it goes on long enough, will end up with someone saying ooh, shall we do a nice tote bag? It is our default setting. Hands up who. Have a bag of bags, like this, at home? Not that we shouldn’t make bags. I’m going to use the word ‘gusset’ here…. And if so, which bits?

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blackpooltower | blackpooltower.wordpress.com Reviews

https://blackpooltower.wordpress.com

July 1, 2016. July 1, 2016. This is adapted from a presentation I gave at the Bookseller’s Marketing and Publicity Conference 2016. It’s about “trade marketing” in publishing …. It is a rule, in publishing, that any marketing brainstorm, if it goes on long enough, will end up with someone saying ooh, shall we do a nice tote bag? It is our default setting. Hands up who. Have a bag of bags, like this, at home? Not that we shouldn’t make bags. I’m going to use the word ‘gusset’ here…. And if so, which bits?

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blackpooltower.wordpress.com

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Totes Amazing | blackpooltower

https://blackpooltower.wordpress.com/2016/07/01/totes-amazing

July 1, 2016. July 1, 2016. This is adapted from a presentation I gave at the Bookseller’s Marketing and Publicity Conference 2016. It’s about “trade marketing” in publishing …. It is a rule, in publishing, that any marketing brainstorm, if it goes on long enough, will end up with someone saying ooh, shall we do a nice tote bag? It is our default setting. Hands up who. Have a bag of bags, like this, at home? Not that we shouldn’t make bags. I’m going to use the word ‘gusset’ here…. And if so, which bits?

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Reader Experience, Part One: This Book is Not (just) a Billboard | blackpooltower

https://blackpooltower.wordpress.com/2015/10/15/reader-experience-part-one-this-book-is-not-just-a-billboard

Reader Experience, Part One: This Book is Not (just) a Billboard. October 15, 2015. October 20, 2015. This post follows a presentation I gave at the 2015 Bookseller Marketing Conference. The audience was mostly – as you might imagine – publishing folks with a marketing background …. I’m using the abbreviation RX as a slightly pretentious nod to UX or “User Experience”. As we know, app and website developers obsess over UX, because a usable, enjoyable product is usually a successful one&#4...Because, as w...

3

V-Books of 2014; a Personal Choice | blackpooltower

https://blackpooltower.wordpress.com/2015/10/07/v-books-of-2014-a-personal-choice

V-Books of 2014; a Personal Choice. October 7, 2015. October 9, 2015. This piece first appeared as a guest article on velominati.com. The autobiography is a medium particularly well suited to the needs of the racing cyclist. What other platform affords such scope to settle scores, explain away failures, relive glories and bitch about bad luck at length and without danger of interruption? Receive the latest biog of their country’s top pro, like it or not. If the superstars’ books feature a lot of abandonm...

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About | blackpooltower

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This is an example of a page. Unlike posts, which are displayed on your blog’s front page in the order they’re published, pages are better suited for more timeless content that you want to be easily accessible, like your About or Contact information. Click the Edit link to make changes to this page or add another page. Leave a Reply Cancel reply. Enter your comment here. Fill in your details below or click an icon to log in:. Address never made public). Notify me of new comments via email.

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Cycling Books: Why?? | blackpooltower

https://blackpooltower.wordpress.com/2015/10/07/cycling-books-why

October 7, 2015. October 7, 2015. This piece first featured in the programme for the British Sports Book Awards 2015). Cycling books are booming, and it’s no surprise; British domination of the velodrome at the London Olympics in 2012, successive winners of the Tour de France and the ongoing exploits of Mark Cavendish have all kept the sport in the public gaze and furnished us with a crop of national heroes. And each of these heroes has told their story to thousands in book form: Bradley Wiggins’. Recent...

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July 1, 2016. July 1, 2016. This is adapted from a presentation I gave at the Bookseller’s Marketing and Publicity Conference 2016. It’s about “trade marketing” in publishing …. It is a rule, in publishing, that any marketing brainstorm, if it goes on long enough, will end up with someone saying ooh, shall we do a nice tote bag? It is our default setting. Hands up who. Have a bag of bags, like this, at home? Not that we shouldn’t make bags. I’m going to use the word ‘gusset’ here…. And if so, which bits?

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