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Black Swan Awards | Beauty in Marketing

July 24, 2014. So here’s the real test. What criteria should this ad for Paul Morelli jewelry be judged by? It has no gimmicks, no online film and no “experience” happening in Central Park. What it does have is a stunningly beautiful image. Successful Image advertising can be summed up in one word. Desire. What’s The Big Idea? July 24, 2014. DOVE AND THE IPHONE. February 27, 2014. Criteria would be necessary to judge this work as a breakthrough winner in a fashion and beauty category specific award show.

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Black Swan Awards | Beauty in Marketing | blackswanawards.com Reviews

https://blackswanawards.com

July 24, 2014. So here’s the real test. What criteria should this ad for Paul Morelli jewelry be judged by? It has no gimmicks, no online film and no “experience” happening in Central Park. What it does have is a stunningly beautiful image. Successful Image advertising can be summed up in one word. Desire. What’s The Big Idea? July 24, 2014. DOVE AND THE IPHONE. February 27, 2014. Criteria would be necessary to judge this work as a breakthrough winner in a fashion and beauty category specific award show.

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February | 2014 | Black Swan Awards

http://www.blackswanawards.com/2014/02

Monthly Archives: February 2014. DOVE AND THE IPHONE. February 27, 2014. Dove got everything right in this online film. It started with a great idea. An idea that was true to the “brand essence” it had created for itself. They executed it beautifully and selected the perfect medium for the concept. The long form medium allowed the story to build so that the emotional impact felt real, powerful and memorable. So what does all this have to do with the iPhone? Link: Dove Real Beauty Sketches. And there lies...

2

July | 2014 | Black Swan Awards

http://www.blackswanawards.com/2014/07

Monthly Archives: July 2014. July 24, 2014. So here’s the real test. What criteria should this ad for Paul Morelli jewelry be judged by? It has no gimmicks, no online film and no “experience” happening in Central Park. What it does have is a stunningly beautiful image. Successful Image advertising can be summed up in one word. Desire. What’s The Big Idea? July 24, 2014. What’s The Big Idea? DOVE AND THE IPHONE. 8220;Who needs another award show.”. In search of beauty. Proudly powered by WordPress.

3

“Who needs another award show.” | Black Swan Awards

http://www.blackswanawards.com/2014/02/who-needs-another-award-show

8220;Who needs another award show.”. February 27, 2014. That was the response I got when I pitched the idea of an advertising award show exclusively for the fashion and beauty category. It was the right response but from the wrong person. The person to ask is someone who does it for a living. They are the ones who know the rules to creating great work in this category are very different from anything else. In search of beauty. DOVE AND THE IPHONE. Leave a Reply Cancel reply. Required fields are marked *.

4

OUTDOOR | Black Swan Awards

http://www.blackswanawards.com/category/outdoor

What’s The Big Idea? July 24, 2014. Award shows are all about recognizing and rewarding “big ideas”. Some big ideas are easier to spot than others, especially when it comes to the fashion and beauty categories. It’s easy to see how APOTEK’s line of hair products won awards this year for its subway ads but many people still miss. What’s The Big Idea? DOVE AND THE IPHONE. 8220;Who needs another award show.”. In search of beauty. Proudly powered by WordPress.

5

What’s The Big Idea? | Black Swan Awards

http://www.blackswanawards.com/2014/07/whats-the-big-idea

What’s The Big Idea? July 24, 2014. Award shows are all about recognizing and rewarding “big ideas”. Some big ideas are easier to spot than others, especially when it comes to the fashion and beauty categories. It’s easy to see how APOTEK’s line of hair products won awards this year for its subway ads but many people still miss. DOVE AND THE IPHONE. Leave a Reply Cancel reply. Your email address will not be published. Required fields are marked *. What’s The Big Idea? DOVE AND THE IPHONE.

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Black Swan Awards | Beauty in Marketing

July 24, 2014. So here’s the real test. What criteria should this ad for Paul Morelli jewelry be judged by? It has no gimmicks, no online film and no “experience” happening in Central Park. What it does have is a stunningly beautiful image. Successful Image advertising can be summed up in one word. Desire. What’s The Big Idea? July 24, 2014. DOVE AND THE IPHONE. February 27, 2014. Criteria would be necessary to judge this work as a breakthrough winner in a fashion and beauty category specific award show.

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