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brandaudits.com

brand audits - tick the right boxes

A brand audit is a compliance assessment of the commercial and visual aspects of a brand and an interpretation of its impact on current and future financial performance. A brand audit will help you to:. Understand the condition of your brand portfolio. Relate the visual and financial performance of your brand. Improve your brand management control. Demonstrate accountability for managing your brand. Secure your brand’s value.

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A brand audit is a compliance assessment of the commercial and visual aspects of a brand and an interpretation of its impact on current and future financial performance. A brand audit will help you to:. Understand the condition of your brand portfolio. Relate the visual and financial performance of your brand. Improve your brand management control. Demonstrate accountability for managing your brand. Secure your brand’s value.
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brand audits - tick the right boxes | brandaudits.com Reviews

https://brandaudits.com

A brand audit is a compliance assessment of the commercial and visual aspects of a brand and an interpretation of its impact on current and future financial performance. A brand audit will help you to:. Understand the condition of your brand portfolio. Relate the visual and financial performance of your brand. Improve your brand management control. Demonstrate accountability for managing your brand. Secure your brand’s value.

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brandaudits.com brandaudits.com
1

brand audits - what we do

http://www.brandaudits.com/brandaudits-what.html

The brand audit cycle. The brand audit cycle comprises 6 key phases. Mouse over the headings to find out more. Review of all key brand carriers in relation to the guidelines. Appraisal of overall visual impression of branded collateral or sample sites/locations. Investigation into possible infringement, abuse or counterfeiting. Research into brand perception of internal brand managers and external audiences. Impact report of brand audit on arms length royalty payable. Impact on brand value (BrandBeta).

2

brand audits - contact

http://www.brandaudits.com/brandaudits-cont.html

Tel: 44 (0)20 8607 0330. David Haigh, CEO Brand Finance and Chairman VI360 d.haigh@brandfinance.com. Adam Newall, Managing Director VI360. adam@vi360.co.uk.

3

brand audits - about us

http://www.brandaudits.com/brandaudits-abou.html

Brandaudits has brought together the knowledge and expertise of. Is market leader in financial brand valuations. Is specialist in visual identity management. In combination, brandaudits provides a unique insight into the visual and commercial status of your brand.

4

brand audits - people

http://www.brandaudits.com/brandaudits-peop.html

David Haigh, Chairman Brand Audits. CEO and founder Brand Finance plc. Previously Global Director of brand valuation at Interbrand. Financial valuations and commercial brand audits of numerous international organisations. 145;Strategic Control of Marketing Finance’ (FT/Pitman Publishing 1994),. 145;Brand Valuation - a review of current practice’ (IPA, 1996) and. 145;Brand Valuation’ (FT - Retail and Consumer Publishing, 1998). Adam Newall, Managing Director Brand Audits. Managing Director VI360 Limited.

5

brand audits - case studies

http://www.brandaudits.com/brandaudits-case.html

In the recent past, we have worked with many leading brand owners to help them value, audit and manage their brand assets. Detailed case studies are available on request.

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brand audits - tick the right boxes

A brand audit is a compliance assessment of the commercial and visual aspects of a brand and an interpretation of its impact on current and future financial performance. A brand audit will help you to:. Understand the condition of your brand portfolio. Relate the visual and financial performance of your brand. Improve your brand management control. Demonstrate accountability for managing your brand. Secure your brand’s value.

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