Brand Extension Research, founded by Dr. Ed Tauber, is the premier specialist in researching and developing brand extensions, brand stretching and the general techniques of extending brands.
http://www.brandextension.org/
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Brand Extension Research - The Innovator of Brand Extension | brandextension.org Reviews
https://brandextension.org
Brand Extension Research, founded by Dr. Ed Tauber, is the premier specialist in researching and developing brand extensions, brand stretching and the general techniques of extending brands.
brandextension.org
Brand Extension Research - Profile of Brand Extension Research
http://www.brandextension.org/profile.html
Kraft General Foods. Leo Burnett, Advertising. McKinsey and Company, N.Y. Nestlé Food Company. No Touch Automotive Group. SC Johnson and Son. Click here to read a collection of original articles written by Edward M.Tauber, introducing the concept of Brand Extension. More than 50 Brand Extension Studies conducted on brands such as:. Here is what we do for each client:. Provide a systematic approach to actively identify those brand extensions with the best chance of success, based on consumer research.
Brand Extension Research - Types of Brand Extension
http://www.brandextension.org/types.html
8 Types of Brand Extension. In studying more than 300 brand extensions, Brand Extension Research determined that there are eight types. Each has its own unique type of leverage. 1 Similar product in a different form from the original parent product. This is where a company changes the form of the product from the original parent product. Distinctive flavor/ingredient/component in the new item. Many brands own a benefit, attribute or feature that can be extended. Brand Extension Research showed ArmorAll...
Brand Extension Research - The Innovator of Brand Extension
http://www.brandextension.org/index.html
In 1979, Edward M. Tauber coined the term "Brand Extension". To describe using the leverage of a well known brand name in one category to launch a new product in a different category. At that point in time, there was no recognition of what a brand extension was or any systematic methods to pursue brand extension new products. As a result, Brand Extension Research. Successful brand extensions identified by. DEFINITION OF BRAND EXTENSION. THE BUSINESS OF THE BRAND. 8 TYPES OF BRAND EXTENSION.
Brand Extension Research - Principles of Brand Extension
http://www.brandextension.org/principles.html
10 Principles of Brand Extensions. Brand Extension Research has identified 10 principles that characterize a GOOD brand extension. These rules should guide any work in order to increase the probability of success. Brands should not be extended unless they are well-known, have high awareness and a good reputation among the new target market. Brand extensions must be a logical fit with consumers expectations. Brand extensions that will not create positive synergy for the parent brand should not be pursued...
Brand Extension Research - Case History - Clorox
http://www.brandextension.org/case1.html
Case History - CLOROX. Defining the 'Business' of the Brand. The concepts management were considering were all rejected by consumers. Here is what consumers said about them:. Bull; Clorox laundry detergent could fade or discolor clothes. Bull; Clorox automatic dishwasher detergent could take the finish off the china. Bull; Clorox carpet cleaner could take the color out of the carpet. Bull; Clorox oven cleaner corrosive on metal, fumes could be toxic. Bull; Clorox sanitizer and cleaner. One of the...
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lamarcaidentidadyestrategia.com
LA MARCA, identidad y estrategia | Archive | Steve Jobs
http://lamarcaidentidadyestrategia.com/category/steve-jobs
LA MARCA, identidad y estrategia. Comentarios, teorías, ideas y casos. La cocina identidad de marcas. Brand Devotion: lo que hacen algunas marcas para conseguir fanáticos. Clave de marca: influir en lugar de controlar. La visión de Marca de Jobs. Seth Godin s Blog. The Brand Gym Blog. Filtro por Tema: Steve Jobs. La visión de Marca de Jobs. Lo quería compartir porque documenta la claridad del pensamiento estratégico de Jobs y su indiscutible talento como comunicador. Es una mini clase magistral. Fue desa...
Brand Extension Research - Characteristics of Successful Brand Extensions
http://www.brandextension.net/success.html
Characteristics of Successful Brand Extensions. Successful Brand Extensions have Fit and Leverage.. What categories consumers will accept from a brand. A brands stretch-ability or boundaries. Distinctive properties a brand owns that provide a competitive advantage to the brand extension in its new category. The boundaries issue is what we call. T have that expertise in their mind. Whether they did or not didn. Parent brands considered for extension must own some distinctive properties. Though not ...
Brand Extension Research - Definition of Brand Extension
http://www.brandextension.net/definition.html
147;Brand extension is using the leverage of a well known brand name in one category to launch a new product in a different category.. The philosophy of brand extension is not well understood and as a result, brand extension is often implemented incorrectly. Note the components of this definition of brand extension:. It is a new product. It should use a well known brand. The brand should have leverage with customers of the new category. Leverage with customers of the new category:. That is what a new br...
Brand Extension Research - The Innovator of Brand Extension
http://www.brandextension.net/index.html
In 1979, Edward M. Tauber coined the term "Brand Extension". To describe using the leverage of a well known brand name in one category to launch a new product in a different category. At that point in time, there was no recognition of what a brand extension was or any systematic methods to pursue brand extension new products. As a result, Brand Extension Research. Successful brand extensions identified by. DEFINITION OF BRAND EXTENSION. THE BUSINESS OF THE BRAND. 8 TYPES OF BRAND EXTENSION.
Brand Extension Research - Principles of Brand Extension
http://www.brandextension.net/principles.html
10 Principles of Brand Extensions. Brand Extension Research has identified 10 principles that characterize a GOOD brand extension. These rules should guide any work in order to increase the probability of success. Brands should not be extended unless they are well-known, have high awareness and a good reputation among the new target market. Brand extensions must be a logical fit with consumers expectations. Brand extensions that will not create positive synergy for the parent brand should not be pursued...
Brand Extension Research - Case History - Clorox
http://www.brandextension.net/case1.html
Case History - CLOROX. Defining the 'Business' of the Brand. The concepts management were considering were all rejected by consumers. Here is what consumers said about them:. Bull; Clorox laundry detergent could fade or discolor clothes. Bull; Clorox automatic dishwasher detergent could take the finish off the china. Bull; Clorox carpet cleaner could take the color out of the carpet. Bull; Clorox oven cleaner corrosive on metal, fumes could be toxic. Bull; Clorox sanitizer and cleaner. One of the...
Brand Extension Research - Types of Brand Extension
http://www.brandextension.net/types.html
8 Types of Brand Extension. In studying more than 300 brand extensions, Brand Extension Research determined that there are eight types. Each has its own unique type of leverage. 1 Similar product in a different form from the original parent product. This is where a company changes the form of the product from the original parent product. Distinctive flavor/ingredient/component in the new item. Many brands own a benefit, attribute or feature that can be extended. Brand Extension Research showed ArmorAll...
Brand Extension Research - Profile of Brand Extension Research
http://www.brandextension.net/profile.html
Kraft General Foods. Leo Burnett, Advertising. McKinsey and Company, N.Y. Nestlé Food Company. No Touch Automotive Group. SC Johnson and Son. Click here to read a collection of original articles written by Edward M.Tauber, introducing the concept of Brand Extension. More than 50 Brand Extension Studies conducted on brands such as:. Here is what we do for each client:. Provide a systematic approach to actively identify those brand extensions with the best chance of success, based on consumer research.
Brand Extension Research - The Business of Brand Extension
http://www.brandextension.net/business.html
Brand Extension: What Business Are We In? The process of exploring brand extensions represents a reasoned approach for selecting new categories a company might enter with their brands. Inherent in this process is the identification and decision of answering the question What business are we in? The heart of brand extension research is the effort to identify what business the brand is in from the perspective of the consumer. What Business are they in? Sometimes there are alternative definitions that are...
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Musings from a Brandextender | Thoughts on branding and life in general
Musings from a Brandextender. Thoughts on branding and life in general. March 9, 2018. 19 Crimes and Augmented Reality. So, exactly what is augmented reality? It’s easy to confuse virtual reality (VR) and augmented reality (AR) since they both share the word reality. VR is an imaginary digital world you insert yourself into, typically through a headset you wear. I wrote a blog about VR you can read here. An AR heads-up display on your car’s windshield is coming. AR in Advertising and Branding. Smart bran...
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brandextension.com
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Brand Extension Research - The Innovator of Brand Extension
In 1979, Edward M. Tauber coined the term "Brand Extension". To describe using the leverage of a well known brand name in one category to launch a new product in a different category. At that point in time, there was no recognition of what a brand extension was or any systematic methods to pursue brand extension new products. As a result, Brand Extension Research. Successful brand extensions identified by. DEFINITION OF BRAND EXTENSION. THE BUSINESS OF THE BRAND. 8 TYPES OF BRAND EXTENSION.
Brand Extension Research - The Innovator of Brand Extension
In 1979, Edward M. Tauber coined the term "Brand Extension". To describe using the leverage of a well known brand name in one category to launch a new product in a different category. At that point in time, there was no recognition of what a brand extension was or any systematic methods to pursue brand extension new products. As a result, Brand Extension Research. Successful brand extensions identified by. DEFINITION OF BRAND EXTENSION. THE BUSINESS OF THE BRAND. 8 TYPES OF BRAND EXTENSION.
BE Brand Extension – media & marketing solutions – Brand Extension to niezależna agencja mediowa, która zajmuje się zarówno planowaniem oraz zakupem każdego rodzaju mediów, jak i oferuje strategie zintegrowanej komunikacji marketingowej 360
Brand Extension to niezależny dom mediowy posiadający w swojej strukturze agencję marketingu strategicznego. Zajmujemy się zarówno planowaniem oraz zakupem każdego rodzaju mediów, jak i oferujemy strategie zintegrowanej komunikacji marketingowej 360 . Połączenie tych dwóch funkcji sprawia, że posiadamy wyjątkowe zrozumienie perspektywy Klienta i świadomość jego oczekiwań oraz kompetencje i środki do ich realizacji. Brand Extension = BE Media BE Marketing Solutions. Brand Extension Sp. z o.o.
brandextensionblog.com at Directnic
I blog about building brands and selling online in the Internet Marketing world. Everything from paid traffic to SEO to positioning and PR tactics. Today I want to write a quick update post, to talk about something really simple. It was yesterday, and I started looking at my blog and the work I’ve done on it so far. And I realized, the current branding of his blog sucks, and I need to up the game very quickly before people start reading and engaging. Until next time,. Checkout this wiki on advertising.
Brand Extensions
Dinsdag 30 november 2010. Brand extension or stretching? We have been talking about some interesting cases of brand extension and if they could be successful in the future or not. It was also a good point from Melanie and Laura to look for which particular brands it would be a good or a bad thing to make use of brand extensions because of the consumer’s needs. But the question we haven’t asked yet is whether we are talking about a brand extension or a brand stretching? Brand extensions and its advantages.
Brand Extension Strategy
Brand extension — or brand stretch — is a way for companies to enter new categories with existing brands. A key principle of brand extension is that brands are valuable assets that can and should be strategically and selectively extended. There are a number of reasons why an organization should consider brand extension, including 1) building the core brand franchise by extending its reach; 2) improving the chance of new business success; and 3) reducing the cost of new business development.
BeT | Brand EXTENSION Team
Nos dedicamos al negocio del deporte y del entretenimiento. NOS ENFOCAMOS EN LA GESTIÓN. Brindamos servicios a empresas, instituciones y personas que desean vincularse al deporte y al entretenimiento y a aquellas propias de la industria que necesitan generar nuevos ingresos. Av Santa Fe 768, piso 5. Ciudad de Buenos Aires, Argentina. 2014 Brand Extension Team - Desarrollado por.
