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Even web advertising needs sufficient investment | Be Branded
https://bebranded.wordpress.com/2014/07/22/even-web-advertising-needs-sufficient-investment
Be Somebody integrated marketing and branding. Even web advertising needs sufficient investment. July 22, 2014 by Be Branded. By Tony Fannin, Partner, BE Branded. For may small businesses, online advertising is seen as the golden ticket, low investment – high returns. Many online marketing companies such as ReachLocal and Yodle promise or strongly suggest, they can deliver marketing nirvana of new customers and better search engine results, all for under $1,000 per month. But Mr. Bennett says he was ...
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What the Google generation can teach us about brand | Be Branded
https://bebranded.wordpress.com/2010/10/26/795
Be Somebody integrated marketing and branding. What the Google generation can teach us about brand. October 26, 2010 by Be Branded. By Tony Fannin, President, BE Branded. What can the Google generation, otherwise known as millennials, teach us about brand? Social and peer validation is very important. Don’t promote technology. Give them something to talk about. View all posts by Be Branded →. Brand GAP The old logo is now the new logo. Content is not king. Trust is. Leave a Reply Cancel reply. You are co...
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Digital measurement relies on the wrong metrics | Be Branded
https://bebranded.wordpress.com/2014/08/11/digital-measurement-relies-on-the-wrong-metrics
Be Somebody integrated marketing and branding. Digital measurement relies on the wrong metrics. August 11, 2014 by Be Branded. By Tony Fannin, Partner, BE Branded. 1 Small numbers are better. 2 Invest in loyalty. The era of big data is upon us and you have the ability to measure. Tony Fannin is of President of BE Branded, an integrated marketing firm who helps clients BE Somebody to their customers. If you aren't somebody, then you are commodity. View all posts by Be Branded →. Leave a Reply Cancel reply.
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Be Branded | Author Archives
https://bebranded.wordpress.com/author/bebranded
Be Somebody integrated marketing and branding. Don’t repurpose TV spots for online video. January 29, 2015 by Be Branded. By Tony Fannin, Partner, BE Branded It’s easier and less expensive to take your existing TV spot and show it online as a web video ad. The practicality makes sense and cents. As in life, the easy way out is often the inferior path. Advertisers have many complaints about their video ads such as they don’t […]. Continue reading →. January 22, 2015 by Be Branded. Continue reading →.
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The ultimate brand | Be Branded
https://bebranded.wordpress.com/2015/01/22/the-ultimate-brand
Be Somebody integrated marketing and branding. January 22, 2015 by Be Branded. By Tony Fannin, Partner, BE Branded. Brands, as discussed several times on this blog, is about what you stand for, not what you do. It’s not a logo, colors, graphics or even mission statements. It is why you exist in this world and the value you bring. Great brands are able to convey their emotional uniqueness in a twitter feed. The ultimate brand can be stated in one word. Impossible, you think? The point is you don’t t...
bebranded.wordpress.com
Don’t repurpose TV spots for online video | Be Branded
https://bebranded.wordpress.com/2015/01/29/dont-repurpose-tv-spots-for-online-video
Be Somebody integrated marketing and branding. Don’t repurpose TV spots for online video. January 29, 2015 by Be Branded. By Tony Fannin, Partner, BE Branded. It’s easier and less expensive to take your existing TV spot and show it online as a web video ad. The practicality makes sense and cents. As in life, the easy way out is often the inferior path. Google has recently released their Most Popular Ad Leaderboard Videos of 2014. Shoot and create the video specifically for online. This means, no repurpos...
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