blog.brandtheagency.com
The Truth, and Nothing But The Truth, on Testimonials | Brand The Agency
http://blog.brandtheagency.com/2012/09/06/testimonials
The Truth, and Nothing But The Truth, on Testimonials. But consumers don’t. Because it isn’t. And it doesn’t work. A quick refresher course in the three S’s of consumerism sheds light on why testimonials are ineffective:. 1) Selfish: “What’s in it for me? Simply not good enough. Likewise, any testimony given by a stranger on the virtues of (insert product here) is an exercise in futility. B) saying something they’re apt to doubt, (C) with the presumption that the person sharing their glowing commentary h...
blog.brandtheagency.com
Brand | Brand The Agency
http://blog.brandtheagency.com/author/Brand
The Truth, and Nothing But The Truth, on Testimonials. But consumers don’t. Because it isn’t. And it doesn’t work. A quick refresher course in the three S’s of consumerism sheds light on why testimonials are ineffective:. 1) Selfish: “What’s in it for me? Simply not good enough. Likewise, any testimony given by a stranger on the virtues of (insert product here) is an exercise in futility. B) saying something they’re apt to doubt, (C) with the presumption that the person sharing their glowing commentary h...
blog.brandtheagency.com
Brand The Agency | Page 2
http://blog.brandtheagency.com/page/2
Bigger Is Not Always Better. Anyone who has spent an hour in the advertising or marketing business has heard a client make the age-old Could you make the logo bigger? Request. It’s a favorite among clients reviewing creative work. The literal answer to the question is: Yes. You could indeed make the logo larger. But, should you? Altogether different questions with a common but altogether different answer: No. Oh, why not? What can it hurt? 1 I can’t see it. 2 Readers won’t know who the ad is for. This ex...
blog.brandtheagency.com
June | 2012 | Brand The Agency
http://blog.brandtheagency.com/2012/06
Monthly Archives: June 2012. Bigger Is Not Always Better. Anyone who has spent an hour in the advertising or marketing business has heard a client make the age-old Could you make the logo bigger? Request. It’s a favorite among clients reviewing creative work. The literal answer to the question is: Yes. You could indeed make the logo larger. But, should you? Altogether different questions with a common but altogether different answer: No. Oh, why not? What can it hurt? 1 I can’t see it. This example demon...
blog.brandtheagency.com
Branding | Brand The Agency
http://blog.brandtheagency.com/category/branding
The Truth, and Nothing But The Truth, on Testimonials. But consumers don’t. Because it isn’t. And it doesn’t work. A quick refresher course in the three S’s of consumerism sheds light on why testimonials are ineffective:. 1) Selfish: “What’s in it for me? Simply not good enough. Likewise, any testimony given by a stranger on the virtues of (insert product here) is an exercise in futility. B) saying something they’re apt to doubt, (C) with the presumption that the person sharing their glowing commentary h...
blog.brandtheagency.com
September | 2012 | Brand The Agency
http://blog.brandtheagency.com/2012/09
Monthly Archives: September 2012. The Truth, and Nothing But The Truth, on Testimonials. But consumers don’t. Because it isn’t. And it doesn’t work. A quick refresher course in the three S’s of consumerism sheds light on why testimonials are ineffective:. 1) Selfish: “What’s in it for me? Simply not good enough. Likewise, any testimony given by a stranger on the virtues of (insert product here) is an exercise in futility. B) saying something they’re apt to doubt, (C) with the presumption that the person ...
blog.brandtheagency.com
Advertising | Brand The Agency
http://blog.brandtheagency.com/category/advertising
The Truth, and Nothing But The Truth, on Testimonials. But consumers don’t. Because it isn’t. And it doesn’t work. A quick refresher course in the three S’s of consumerism sheds light on why testimonials are ineffective:. 1) Selfish: “What’s in it for me? Simply not good enough. Likewise, any testimony given by a stranger on the virtues of (insert product here) is an exercise in futility. B) saying something they’re apt to doubt, (C) with the presumption that the person sharing their glowing commentary h...
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