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bschoolbasics.blogspot.com

BSchool Basics

Brand, Communication, Strategy, Marketing, Advertising, Media, Rajesh Korani

http://bschoolbasics.blogspot.com/

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BSchool Basics | bschoolbasics.blogspot.com Reviews
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Brand, Communication, Strategy, Marketing, Advertising, Media, Rajesh Korani
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BSchool Basics | bschoolbasics.blogspot.com Reviews

https://bschoolbasics.blogspot.com

Brand, Communication, Strategy, Marketing, Advertising, Media, Rajesh Korani

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bschoolbasics.blogspot.com bschoolbasics.blogspot.com
1

BSchool Basics: October 2012

http://bschoolbasics.blogspot.com/2012_10_01_archive.html

Branding through business prism. Friday, October 5, 2012. Mahindra Satyam to grow through “Innovation” by Rajesh Korani. Let us loot at the dictionary definition of these four key pillars. An invention is a unique or novel device, method, composition or process. It may also be an improvement upon a machine or product, or alternate means of achieving a process. First mover’s advantage:. As the terminology defines, it is how quickly you react to the market. Differs from invention . It is interesting to kno...

2

BSchool Basics: A banana story can lead you to success!

http://bschoolbasics.blogspot.com/2013/01/a-banana-story-can-lead-you-to-success.html

Branding through business prism. Friday, January 18, 2013. A banana story can lead you to success! Have you ever thought why a banana dessert costs 10$ in a 5 star restaurant although the actual cost of the same bananas is less than 20 cents. If you have answered that question then you have understood the art of storytelling. But learnt an interesting proposition by paying 10$. We all package various stories at multiple instances; a job-seeking candidate packages his story in a resume. The soft-skill...

3

BSchool Basics: The Dollar Dream

http://bschoolbasics.blogspot.com/2013/01/the-dollar-dream.html

Branding through business prism. Friday, January 25, 2013. This article is slightly different from my regular write-ups on brands, products, businesses or companies. However, I think, branding is not constrained only to products or companies. It is very much applicable to an individual, a place or a country too! What is the motivation behind this? I was very much intrigued by the insights I recently gathered while travelling to small cities of South East Asian countries and also some parts of UK and USA ...

4

BSchool Basics: January 2013

http://bschoolbasics.blogspot.com/2013_01_01_archive.html

Branding through business prism. Friday, January 25, 2013. This article is slightly different from my regular write-ups on brands, products, businesses or companies. However, I think, branding is not constrained only to products or companies. It is very much applicable to an individual, a place or a country too! What is the motivation behind this? I was very much intrigued by the insights I recently gathered while travelling to small cities of South East Asian countries and also some parts of UK and USA ...

5

BSchool Basics: June 2012

http://bschoolbasics.blogspot.com/2012_06_01_archive.html

Branding through business prism. Friday, June 22, 2012. Indian IT Industry to “Cruise in the higher orbit” by Rajesh Korani. A recent article in The Times of India by Mr Mohandas Pai (C. So what it means when Mr Pai says “Going up in the value chain”? What I derive from this statement is that Indian IT companies should elevate their brand perception to get into the territory of ‘CEOs’ i.e. become "Strategic partner for business growth". What role Branding has to play here? Indian IT companies must wake-u...

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BSchool Basics

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