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Field Expedient Marketing: 2005-10-09

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A rapid and expedient method for quickly engaging with the right customers (plus a few unrelated posts about whatever is on my mind). Wednesday, October 12, 2005. In today's competitive marketplace, marketing and sales costs are a growing portion of your cost structure. About a year ago, GrowingCo. Surveyed 235 companies about their B2B marketing programs. We uncovered the following:. Poor definition of project goals, role of marketing. Overly complicated marketing objectives. THREE - Measurement/Account...

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Field Expedient Marketing: 2005-12-11

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A rapid and expedient method for quickly engaging with the right customers (plus a few unrelated posts about whatever is on my mind). Wednesday, December 14, 2005. Doors do Christmas Songs. Scroll Down the page and listen to The Wise Men - a Door's cover band - they do a great homage to the classic holiday songs. Http:/ www.npr.org/programs/asc/features/holiday01/. Posted by Field Expedient Marketing at 4:12 PM. Http:/ www.acleareye.com/thoughts/Article120705.pdf. Tuesday, December 13, 2005. If you are t...

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Field Expedient Marketing: 2005-11-27

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A rapid and expedient method for quickly engaging with the right customers (plus a few unrelated posts about whatever is on my mind). Friday, December 02, 2005. What does this all mean? For marketers - especially those who sell marketing services - Google will really shake things up. As buyers of online (and offline) advertising gain experience with pay per click models, the obvious conclusion is that risk can be shifted from the advertiser to the publisher. How will this impact non-publishing arenas?

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Field Expedient Marketing: 2005-11-13

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A rapid and expedient method for quickly engaging with the right customers (plus a few unrelated posts about whatever is on my mind). Friday, November 18, 2005. Sell your WebTrends stock. Our recommendation is sell any WebTrends stock you own. You know why? Have I said that before? Their release of Urchin, rebranded as Google Analytics is a wonderful move for the web. Google Analytics helps marketers understand site visitors and behavior. Comparable analytics tools easily cost $500 per month. You can rea...

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Field Expedient Marketing: 2005-11-06

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A rapid and expedient method for quickly engaging with the right customers (plus a few unrelated posts about whatever is on my mind). Thursday, November 10, 2005. Google has how many developers continually refining its search algorithms? It seems to me, that it is a fools game to try to chase (or try to beat or manipulate) their search engine results. No good can come of that. Posted by Field Expedient Marketing at 5:52 AM. Aurora, Illinois, United States. I'm currently managing director of The Bradley W...

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Field Expedient Marketing: 2005-12-04

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A rapid and expedient method for quickly engaging with the right customers (plus a few unrelated posts about whatever is on my mind). Monday, December 05, 2005. Rootnet - interesting concept. Here is something I'll spend more time with. When we were starting GeoTrust back in the day, the idea was a set of interoperable credentials - an aggregation of your public facing PII - that you could use to assert your identity and trustworthiness online. The deeper the credential, the more trustworthy. Even better...

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Field Expedient Marketing: 2005-11-20

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A rapid and expedient method for quickly engaging with the right customers (plus a few unrelated posts about whatever is on my mind). Wednesday, November 23, 2005. What if other things were open source? What if other things were open source? S Dana Blankenhorn is a good conversation starter - His challenge for readers is think of something other than software that would benefit from open source ideas, and that could be organized to meet that challenge. Posted by Field Expedient Marketing at 1:20 PM.

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Field Expedient Marketing: 2005-10-30

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A rapid and expedient method for quickly engaging with the right customers (plus a few unrelated posts about whatever is on my mind). Friday, November 04, 2005. Honestly, this is not a cry for help. The world turned to sand very early in my career. Thanks to overwhelming curiosity, the internet and email, I began hoarding data in ways that were unimaginable just a few years ago. The days when my contribution to a project is simply a spreadsheet or a word document are fading quickly. Tom Peters talked abo...

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Field Expedient Marketing: 2005-10-23

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A rapid and expedient method for quickly engaging with the right customers (plus a few unrelated posts about whatever is on my mind). Tuesday, October 25, 2005. SCRUM is a rugby term for a process for quickly getting an out of play ball back into play. It is also a lightweight and agile software project management methodology. Scrum is explained at a website called ControlChaos.com. I believe SCRUM has huge implications for any type of project - I'm going to focus on markeitng project management. In the ...