blog.captora.com
Sudhir Kaushik, Author at Captora Blog
https://blog.captora.com/author/sudhirkaushik
Marketing in a Cross Channel World: Transitioning from a Local to a Global Maximum. Jul 20, 2016 ToFu. In my previous blog post, I talked about convergence of MarTech and AdTech and its potential impact on digital marketing as we know it. While I mostly focused on the technology trends and ensuing convergence in that post, I wanted to focus on ensuing changes in. Spring 2016 Product Release Highlights. Jun 1, 2016 ToFu. The 3-Step ToFu Recipe for Growth Marketers. Mar 8, 2016 ToFu. Mar 7, 2016 Technology.
blog.captora.com
Captora News Archives - Captora Blog
https://blog.captora.com/category/captora-news
Captora Announces Next Generation Cloud Solution for Digital Marketing. Apr 6, 2015 Captora News. New application and capabilities accelerate top-of-funnel growth [Mountain View, CA, April 1st, 2015] Captora, Digital Marketing Acceleration, announces the availability of their new application, features, and User-Experience (UX) delivering significant productivity. Captora’s Advanced Technology is the Secret Sauce Behind Winning Award for Digital Marketing Transformation. Nov 15, 2014 Captora News. Captora...
davidcummings.org
Sales and Marketing – David Cummings on Startups
https://davidcummings.org/category/sales-and-marketing
David Cummings on Startups. David Cummings on Startups. August 20, 2016. Questions to Develop the Ideal Customer Profile. One of the terms I hear a fair amount from entrepreneurs is Ideal Custom Profile, commonly shortened to ICP. ICP, as it sounds, is a way to hone in on your desired customer by describing as many elements and attributes as possible. When I ask an entrepreneur about their target customer, and the response is vague, I know that they haven’t developed a strong ICP. August 19, 2016. Sales,...
davidcummings.org
SaaS – David Cummings on Startups
https://davidcummings.org/category/saas
David Cummings on Startups. David Cummings on Startups. August 10, 2016. 5 Choice Quotes in From Impossible to Inevitable. Aaron Ross and Jason Lemkin have a great book out titled From Impossible to Inevitable: How Hyper-Growth Companies Create Predictable Revenue. Now, it’s a mixture of the good stuff from the book Predictable Revenue. And the site SaaStr. Which are both must-reads for entrepreneurs. Here are five choice quotes from the book:. Haven’t read the book? August 5, 2016. A sports team managem...
indyguha.com
Big Data Applications | Indygo
https://indyguha.com/tag/big-data-applications
Skip to main content. Skip to primary sidebar. Skip to secondary sidebar. Data driven musings on tech. Bench Strength: Announcing BCV’s Investment in Bench. Posted by Indy Guha. Announced a $16MM round of funding. This is the story of why we invested. Bench provides fully automated bookkeeping services to small business owners, eliminating the need for designers / architects / dentists / personal trainers to learn bookkeeping themselves. Serving a Retooled Economy. Those numbers represent a structural sh...
indyguha.com
The Rise of Intent-Based B2B Marketing | Indygo
https://indyguha.com/2015/02/19/the-rise-of-intent-based-b2b-marketing
Skip to main content. Skip to primary sidebar. Skip to secondary sidebar. Data driven musings on tech. Larr; The race for growth: Why SaaS marketers are feeling the pressure. A Product Roadmap For Up-And-Coming VCs →. The Rise of Intent-Based B2B Marketing. Posted by Indy Guha. 20MM round of funding. This is the story of why we invested. When was the last time you went to a restaurant without checking Yelp (founded 2004)? Or booked a hotel without checking TripAdvisor (founded 2000)? And the 6sense team&...
indyguha.com
Bain Capital Ventures | Indygo
https://indyguha.com/tag/bain-capital-ventures
Skip to main content. Skip to primary sidebar. Skip to secondary sidebar. Data driven musings on tech. Bench Strength: Announcing BCV’s Investment in Bench. Posted by Indy Guha. Announced a $16MM round of funding. This is the story of why we invested. Bench provides fully automated bookkeeping services to small business owners, eliminating the need for designers / architects / dentists / personal trainers to learn bookkeeping themselves. Serving a Retooled Economy. Those numbers represent a structural sh...
wired.com
‘Findability’ Will Make or Break Your Online Business | WIRED
http://www.wired.com/2014/02/findability-will-make-break-online-business
Skip to: Start of article. Go to Wired Home Page. Findability' Will Make or Break Your Online Business. Subscribe now to get. 6 months for $5 - plus a FREE Portable. WIRED's biggest stories, delivered to your inbox. Apple and Google are teaming up to kill robocalls forever: bit.ly/2bxzmxH. Don't miss our latest news, features and videos. See what's inspiring us. Don't miss out on WIRED's latest videos. Skip Article Header. Skip to: Start of Article. Author: Michael Hendron, BYU. Michael Hendron, BYU.
resources.terminus.com
10 Reasons B2B Marketing and Sales Professionals Must Attend #FlipMyFunnel Atlanta | Terminus
http://resources.terminus.com/h/i/302429286-10-reasons-b2b-marketing-and-sales-professionals-must-attend-flipmyfunnel-atlanta/266844
Resources to Make You an Account-Based Superhero! The Beginner's Blueprint to ABM. 10 Reasons B2B Marketing and Sales Professionals Must Attend #FlipMyFunnel Atlanta. 10 Reasons B2B Marketing and Sales Professionals Must Attend #FlipMyFunnel Atlanta. November 14, 2016. It’s that time again! Is returning to Atlanta for round two, and Terminus can’t wait to host what we know will be the biggest and best #FlipMyFunnel event to date. Mark your calendars for December 8th! Account-based sales and marketing is ...
blog.captora.com
CEO & Co-Founder
https://blog.captora.com/author/paul-albright
The CMO Metric: The Magic Growth Number. Mar 21, 2016 CMO. This post is an excerpt of an article originally posted on VentureBeat. For the full article, click here. To gauge the efficiency of a company’s go-to-market model, CMOs are increasingly using a metric called the ‘Magic Number.’ The Magic Number is the product of a. 3 Critical Trends in 2016 for Growth Marketers. Jan 5, 2016 CMO. Growth-minded marketers will leverage next-generation SaaS solutions that leverage data science, best practice. Winner...
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