amdoyle.blogspot.com
ann marie doyle: June 2012
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A blog by ann marie doyle. Sunday, June 10, 2012. Has dominated talk in the marketing world as the new up and coming social media network.The site has gained popularity and has received considerable attention. I've been using Pinterest. For a few months now and, until recently, I was not impressed with how companies were interacting with users on the site. But over the past month I've come across a few companies who are successfully leveraging Pinterest. The Canadian fashion company Joe Fresh. Site where...
amdoyle.blogspot.com
ann marie doyle: October 2011
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A blog by ann marie doyle. Saturday, October 15, 2011. Over the past two months I have been busy: starting an internship, moving, and attending numerous family functions. As a result my blog has suffered from a serious lack of love. But while I haven't had time to blog, I've tried to find the time to keep up with my favorite blogs. There are numerous blogs I follow, however there are three blogs that really stand out. In no particular order, here are my top three favorite blogs. 1) The Big Orange Slide.
amdoyle.blogspot.com
ann marie doyle: May 2013
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A blog by ann marie doyle. Monday, May 13, 2013. It's all about the feeling. Tonight I attending a talk on. Cannes Contenders/ A Contagious Briefing. Which I highly recommend). Kemp-Roberston, showcased some awesome creative (I'm sure most of it will be making headlines next month at Cannes), but he also touched on some key industry trends that groups the best creative together. One of the key advertising trends he discussed was empathy marketing - seeing things from your audience's. The Carbon Paper Ad.
amdoyle.blogspot.com
ann marie doyle: October 2012
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A blog by ann marie doyle. Thursday, October 25, 2012. Purpose of the Internet. I've never thought much about what the point of the internet is. I grew up with the internet, it was something that was always there, it something that was always accessible. While, when I was younger it was accessible in the sense that if we disconnected the phone and hooked up the dial-up connection then we were connected to the internet. The internet was frist created in the 1980s. Social and economic landscape of the world.
amdoyle.blogspot.com
ann marie doyle: November 2011
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A blog by ann marie doyle. Wednesday, November 9, 2011. I think I posted my last post too soon! I recently read a great article on Strategy Online. About the new joint campaign between Roots and Travel Alberta. This partnership surprised me, but what a great combination! This partnership allows for Travel Albert. A to receive exposure around the world and for Roots. To continue to brand as uniquely Canadian. A Canadian brand showcasing the beauty of the county, what a great idea! Monday, November 7, 2011.
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ann marie doyle: October 2013
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A blog by ann marie doyle. Sunday, October 20, 2013. About a month ago I started reading Seth's Blog. An insightful and thought-provoking marketing blog. Reading Seth's Blog has started to change the way I view the relationship between marketing/advertising and audience/consumers. There are a few truths that I knew to be true before I started reading Seth's Blog:. 1) Regardless of how great the marketing or advertising is, if a product or service sucks it will eventually fail. Sunday, October 20, 2013.
amdoyle.blogspot.com
ann marie doyle: June 2011
http://amdoyle.blogspot.com/2011_06_01_archive.html
A blog by ann marie doyle. Thursday, June 16, 2011. Volkswagen Canada Wants Your Help To Make A Commercial. I am a big fan of social media. I am not a fan of using social media for the sake of using social media. When using any form of media it should add substance and value to the brand and its audience. This means that social media may not be suitable for all brands, products, and campaigns. The first commercial shows a man driving around until he finds courage. Thursday, June 16, 2011. The Age of Pers...
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ann marie doyle: Dove Does It Again
http://amdoyle.blogspot.com/2013/04/dove-does-it-again.html
A blog by ann marie doyle. Monday, April 15, 2013. Dove Does It Again. Every time I see a Dove campaign, print ad, or TV spot, I am always amazed by the powerful message they are able to convey. There latest efforts, The Real Beauty Sketches. The Real Beauty Sketches. Monday, April 15, 2013. Labels: Ads I Like. Subscribe to: Post Comments (Atom). Dove Does It Again. The Brand Gap by Marty Neumeier. The Fall of Advertising and The Rise of PR by Al Ries and Laura Ries. Consumer Republic by Bruce Philp.
amdoyle.blogspot.com
ann marie doyle: July 2011
http://amdoyle.blogspot.com/2011_07_01_archive.html
A blog by ann marie doyle. Friday, July 29, 2011. Old Navy Records Presents: A Change of Direction. Old Navy's Brand Position. Started in 1994, Old Navy. Is named after a bar in Paris. A subsidiary of Gap Inc. The target demographic for Old Navy is “Jennie”. Jennie is 25 to 35 years old. She is a young mother with little time. Jennie is always on the lookout for clothes that are on-trend and affordable. As a busy mother Jennie is not only shopping for herself, but also her family. If Jenn...Old Navy Pres...
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ann marie doyle: Conversations.
http://amdoyle.blogspot.com/2013/10/conversations.html
A blog by ann marie doyle. Sunday, October 20, 2013. About a month ago I started reading Seth's Blog. An insightful and thought-provoking marketing blog. Reading Seth's Blog has started to change the way I view the relationship between marketing/advertising and audience/consumers. There are a few truths that I knew to be true before I started reading Seth's Blog:. 1) Regardless of how great the marketing or advertising is, if a product or service sucks it will eventually fail. Sunday, October 20, 2013.
