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projectcool.com.au

PROJECT COOL - Essence of Male Cool

http://www.projectcool.com.au/the-essence-of-male-cool

In the eyes of men women. What drives female cool? In the eyes of men women. What drives male cool? THE ESSENCE OF MALE COOL. Talent and prominence are the most important contributors to the generation of male cool. These are, however, not the only personality attributes of importance; charm, confidence and intellect all contribute highly. In light of the importance of these attributes it is not surprising to find the coolest male actors to be:. MEN COOL IN THE EYES OF ALL. Unlike when Baby Boomers were ...

projectcool.com.au

PROJECT COOL - Mapping Cool

http://www.projectcool.com.au/mapping-cool

In the eyes of men women. What drives female cool? In the eyes of men women. What drives male cool? Note: see how to interpret the perceptual maps. As a first step in this process we employed a statistical method called Perceptual Mapping to outline the relative standings of male actors. The central finding that emerges from this analysis is that there are four types of male cool:. The good looking, smooth, stylish and charming (Depp, Clooney, Pitt, DiCaprio). There are four types of female cool:. If two...

projectcool.com.au

PROJECT COOL - What drives Female Cool?

http://www.projectcool.com.au/what-drives-female-cool

In the eyes of men women. What drives female cool? In the eyes of men women. What drives male cool? WHAT DRIVES FEMALE COOL? Our research, across a number of market segments, points to the importance of a brand being seen to be cool. Furthermore, this research shows that, by and large, the attributes that contribute to making a cool actor also help create a cool brand. So, what makes one female actor or celebrity cooler than another? This finding combined with the low importance attributed to prominence ...

projectcool.com.au

About Celsius

http://www.projectcool.com.au/about-celsius

In the eyes of men women. What drives female cool? In the eyes of men women. What drives male cool? We measure real people, and we must respect them, report upon. Their views in an accurate manner and ground our conclusions. And recommendations upon this. The first role of the researcher is to summarise data into only the. Most pertinent information,. In the clearest manner. Information allows us to understand what is happening; knowledge. Is the uncovering of what will happen in the event we implement a.

projectcool.com.au

PROJECT COOL - Cool Male Index

http://www.projectcool.com.au/cool-male-index

In the eyes of men women. What drives female cool? In the eyes of men women. What drives male cool? THE COOL MALE INDEX. Hugh Jackman tops the cool charts, closely followed by Johnny Depp, Morgan Freeman, George Clooney and the perennially cool Sean Connery. Later in this report we will reveal why these actors score so highly, and the implications this may have on the development of a brand’s personality. Best looking, effortless, confident and relaxed. Good looking, best known and most intriguing. This ...

projectcool.com.au

PROJECT COOL - Cool Female Index

http://www.projectcool.com.au/cool-female-index

In the eyes of men women. What drives female cool? In the eyes of men women. What drives male cool? THE COOL FEMALE INDEX. Two distinctively different types of women are the coolest in the minds of the population at large:. 1 The highly talented, effortlessly stylish, charming and sophisticated Audrey Hepburn and Cate Blanchett;. 2 The confident, unique and tough Pink. Research that is predictive, not merely descriptive. Knowledge, not merely information. For over a decade Pureprofile. This approach to d...

projectcool.com.au

PROJECT COOL - Female Cool in the eyes of men & women

http://www.projectcool.com.au/female-cool-in-the-eyes-of-men-women

In the eyes of men women. What drives female cool? In the eyes of men women. What drives male cool? IN THE EYES OF MEN and WOMEN. Notable differences across gender reveal that Female Cool is defined by attributes of substance, whilst cool men tend to command a more ‘flamboyant’ personality than their female counterparts. Research that is predictive, not merely descriptive. Knowledge, not merely information. For over a decade Pureprofile. Has facilitated authentic connections between people and brands.

projectcool.com.au

PROJECT COOL - What drives Male Cool?

http://www.projectcool.com.au/what-drives-male-cool

In the eyes of men women. What drives female cool? In the eyes of men women. What drives male cool? WHAT DRIVES MALE COOL? What makes one male actor cooler than another? Answering this question allows us to uncover how important personality attributes are as terms of generating a cool persona. To answer this question we investigated what differentiates the coolest from the least cool. Additionally, we find that while good looks is the second most important attribute in the generation of Male Cool, this a...

projectcool.com.au

Case Study: Cool Bourbon | Instant Access

http://www.projectcool.com.au/cool-bourbon

In the eyes of men women. What drives female cool? In the eyes of men women. What drives male cool? COOL BOURBON CASE STUDY. In order to investigate whether cool brands and cool male actors command the same qualities,. Celsius Research undertook a case study to investigate the impact of cool in the Australian bourbon market. Click the button to get access the key learnings and insights. Research that is predictive, not merely descriptive. Knowledge, not merely information. For over a decade Pureprofile.

projectcool.com.au

PROJECT COOL - Summary

http://www.projectcool.com.au/summary

In the eyes of men women. What drives female cool? In the eyes of men women. What drives male cool? When it comes to defining the essence of cool, what was clear is that we were faced with a hard task. Finding meaning in something that is socially desirable, and instantly recognisable by people sounds easy. Yet social scientists have often grappled with this notion, as it seemed to constitute more of a feeling than a definition. Of the many conclusions we can draw from this study, five are notable:.