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clinique MARKETING DIARY

Četvrtak, 3. siječnja 2008. Clinique was one of the first cosmetic companies to launch a website in 1996, and the first cosmetic company to offer online shopping at their website http:/ www.clinique.com/. In 1998. Their website offers a convenient and simple way to purchase their wide range of products, including skincare products, make-up and fragrances. Bearden, Ingram, LaForge(2001). Marketing: Principles and Perspectives, 3rd edition, McGraw-Hill/Irwin. Srijeda, 2. siječnja 2008. The employees that s...

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Četvrtak, 3. siječnja 2008. Clinique was one of the first cosmetic companies to launch a website in 1996, and the first cosmetic company to offer online shopping at their website http:/ www.clinique.com/. In 1998. Their website offers a convenient and simple way to purchase their wide range of products, including skincare products, make-up and fragrances. Bearden, Ingram, LaForge(2001). Marketing: Principles and Perspectives, 3rd edition, McGraw-Hill/Irwin. Srijeda, 2. siječnja 2008. The employees that s...

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1 clinique marketing diary

2 14 electronic commerce

3 references

4 10 marketing channels

5 8 product development

6 product components

7 quality

8 design

9 customer service

10 clinique

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clinique MARKETING DIARY | cliniquediary.blogspot.com Reviews

https://cliniquediary.blogspot.com

Četvrtak, 3. siječnja 2008. Clinique was one of the first cosmetic companies to launch a website in 1996, and the first cosmetic company to offer online shopping at their website http:/ www.clinique.com/. In 1998. Their website offers a convenient and simple way to purchase their wide range of products, including skincare products, make-up and fragrances. Bearden, Ingram, LaForge(2001). Marketing: Principles and Perspectives, 3rd edition, McGraw-Hill/Irwin. Srijeda, 2. siječnja 2008. The employees that s...

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cliniquediary.blogspot.com

1

clinique MARKETING DIARY: 10. MARKETING CHANNELS

http://cliniquediary.blogspot.com/2007/12/10-marketing-channels.html

Nedjelja, 30. prosinca 2007. Estee Lauder Inc., including Clinique believe that flexibility in distribution channels helps improve sales and profits. Bearden, Ingram, LaForge(2001)- Marketing:Principles and Perspectives, 3rd edition, McGraw-Hill/Irwin. Author Unknown, High-end cosmetics take a down market route, Retrieved December 30, from http:/ www.cosmeticdesign-europe.com. Retrieved 25, October from http:/ www.typophile.com/file/clinique splash logo.jpg.

2

clinique MARKETING DIARY: 13. PERSONAL SELLING AND SALES MANAGEMENT

http://cliniquediary.blogspot.com/2008/01/12-personal-selling-and-sales.html

Srijeda, 2. siječnja 2008. 13 PERSONAL SELLING AND SALES MANAGEMENT. Clinique pays a lot of attention to personal selling. Not only is personal selling an important advertising technique for Clinique, but it also helps create a positive image and brand loyalty. The employees that sell Clinique's products to customers are called Clinique Consultants. They are service oriented and have good communication skills. They are recognizable because they wear Clinique's specific white lab coats. Retrieved 25, Octo...

3

clinique MARKETING DIARY: 14. ELECTRONIC COMMERCE

http://cliniquediary.blogspot.com/2008/01/blog-post.html

Četvrtak, 3. siječnja 2008. Clinique was one of the first cosmetic companies to launch a website in 1996, and the first cosmetic company to offer online shopping at their website http:/ www.clinique.com/. In 1998. Their website offers a convenient and simple way to purchase their wide range of products, including skincare products, make-up and fragrances. Bearden, Ingram, LaForge(2001). Marketing: Principles and Perspectives, 3rd edition, McGraw-Hill/Irwin.

4

clinique MARKETING DIARY: 9. PRICE DETERMINATION AND PRICING STRATEGIES

http://cliniquediary.blogspot.com/2007/12/9-price-determination-and-pricing.html

Nedjelja, 30. prosinca 2007. 9 PRICE DETERMINATION AND PRICING STRATEGIES. Clinique's main pricing objective is to communicate quality and value through it's pricing strategy. Clinique's target market are customers who are not price sensitive and who pay great attention to the quality of a product. Clinique's whole advertising and pricing strategy is concentrated on created a favorable image of a high-quality cosmetic company that helps people feel and look better.

5

clinique MARKETING DIARY: 7. PRODUCT AND SERVICE STRATEGIES

http://cliniquediary.blogspot.com/2007/10/6-product-and-service-concepts.html

Ponedjeljak, 29. listopada 2007. 7 PRODUCT AND SERVICE STRATEGIES. Not only is Clinique introducing new product lines, Clinique is also using a line-filling strategy and adding new products into existing product lines. For instance they make moistuirizing cream for dry, oily, senstive skin, and recently for dehydrated, reactive skin. Clinique launches strong with new product, by immediately appealing to customers.

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clinique MARKETING DIARY

Četvrtak, 3. siječnja 2008. Clinique was one of the first cosmetic companies to launch a website in 1996, and the first cosmetic company to offer online shopping at their website http:/ www.clinique.com/. In 1998. Their website offers a convenient and simple way to purchase their wide range of products, including skincare products, make-up and fragrances. Bearden, Ingram, LaForge(2001). Marketing: Principles and Perspectives, 3rd edition, McGraw-Hill/Irwin. Srijeda, 2. siječnja 2008. The employees that s...

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