con-txt.blogspot.com

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Can't content marketing also be visceral, rather than merely informative? Look, a book on fashion. How quaint! Cant content marketing cant be useful for brands that, by convention, rely heavily on photos and video? Say, for luxury cars? Is content marketing, with a toolbox full of white papers, podcasts, and professional reviews, etc, too dependent on rational decision-making? Can content marketing be adapted to make baser, more emotive appeals to buyers desires? Posted by Kok Hong Poh. I dont usually wr...

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Can't content marketing also be visceral, rather than merely informative? Look, a book on fashion. How quaint! Cant content marketing cant be useful for brands that, by convention, rely heavily on photos and video? Say, for luxury cars? Is content marketing, with a toolbox full of white papers, podcasts, and professional reviews, etc, too dependent on rational decision-making? Can content marketing be adapted to make baser, more emotive appeals to buyers desires? Posted by Kok Hong Poh. I dont usually wr...

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Context | con-txt.blogspot.com Reviews

https://con-txt.blogspot.com

Can't content marketing also be visceral, rather than merely informative? Look, a book on fashion. How quaint! Cant content marketing cant be useful for brands that, by convention, rely heavily on photos and video? Say, for luxury cars? Is content marketing, with a toolbox full of white papers, podcasts, and professional reviews, etc, too dependent on rational decision-making? Can content marketing be adapted to make baser, more emotive appeals to buyers desires? Posted by Kok Hong Poh. I dont usually wr...

INTERNAL PAGES

con-txt.blogspot.com

1

Going viral still isn't a strategy | Context

http://con-txt.blogspot.com/2012/10/going-viral-still-isnt-strategy.html

Going viral still isn't a strategy. What does the Singapore telco SingTel, UK sanitation pad brand Bodyform, and the US presidential race meme #bindersfullofwomen have in common? Other than that all three were news items that streamed across my Facebook page last week? Yes, there's a good reason why I'm leading a blog post with the "What do X have in common with Y" cliché. Honest! Just how do marketers claim to be able to deliver viral marketing results? Let's count the ways: Infographics. If you’v...

2

This is where I go crazy with infographics | Context

http://con-txt.blogspot.com/2012/05/this-where-i-get-to-use-infographics.html

This is where I go crazy with infographics. While on a current project, I was asked to find opportunities to include infographics into the content mix. Being new to this whole infographics thing, I wondered if this print-medium artifact, which has really gotten popular this past year, really worked on screen from the usability perspective. I decided to do some research on Google to find out. Let's take a look. Use infographics when you're dealing with real, physical objects. And yes, the map. The trend i...

3

Press releases work perfectly well, thank you very much | Context

http://con-txt.blogspot.com/2012/11/press-releases-work-perfectly-well.html

Press releases work perfectly well, thank you very much. Every now and then I come across articles helpfully pointing out that press releases have stopped working, and it's time to switch to a digital content strategy. Sometimes I don't know if marketers in the digital space are just ignorant, or if they are being dishonest in order to push their brand of marketing. Press releases are not content. All "content" aspects of a press release—data, quotations, photographs—are subordinate to the me...Publishin...

4

October 2012 | Context

http://con-txt.blogspot.com/2012_10_01_archive.html

Going viral still isn't a strategy. What does the Singapore telco SingTel, UK sanitation pad brand Bodyform, and the US presidential race meme #bindersfullofwomen have in common? Other than that all three were news items that streamed across my Facebook page last week? Yes, theres a good reason why Im leading a blog post with the What do X have in common with Y cliché. Honest! Posted by Kok Hong Poh. 8592; Newer Articles. Older Articles →. Subscribe to: Posts (Atom). I'd Rather Be Writing.

5

User expectations for government content | Context

http://con-txt.blogspot.com/2012/02/user-expectations-for-government.html

User expectations for government content. The Content Marketing Institute has just published helpful article on content development for government entities. If you are a inhouse content developer with a governmental organisation, or if you have a government client, you will find many useful tips inside the article. This reminds me that I ought talk a bit about my current project: alpha.ecitizen.sg. We launched the eCitizen Alpha website. In the meantime, please visit and give us your feedback! Government...

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con-txt.blogspot.com

Context

Can't content marketing also be visceral, rather than merely informative? Look, a book on fashion. How quaint! Cant content marketing cant be useful for brands that, by convention, rely heavily on photos and video? Say, for luxury cars? Is content marketing, with a toolbox full of white papers, podcasts, and professional reviews, etc, too dependent on rational decision-making? Can content marketing be adapted to make baser, more emotive appeals to buyers desires? Posted by Kok Hong Poh. I dont usually wr...

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