Product Strategy and Marketing Strategy services provided by Lauri Harrison; faculty at Columbia University, product management pioneer for web-based technology products.
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Create and Deliver Value - Create and Deliver Value | createanddelivervalue.com Reviews
https://createanddelivervalue.com
Product Strategy and Marketing Strategy services provided by Lauri Harrison; faculty at Columbia University, product management pioneer for web-based technology products.
marketingtrendwatcher.blogspot.com
Marketing Trend Watcher: Netflix DVDs More Lucrative Than Streaming
http://marketingtrendwatcher.blogspot.com/2012/03/netflix-dvds-more-lucrative-than.html
Lauri Harrison Product and Marketing Strategist Faculty, Columbia University. Saturday, March 31, 2012. Netflix DVDs More Lucrative Than Streaming. In 2007 and revised it in 2009 (Shi, Kaufman, Spinola). It's time for the 2012 update. I include this case in my Intro to Marketing/ Marketing Management course within. Columbia University's Business Certificate Program. Buy the company's assets for $228M. Qwikster for DVD rentals. Retreated on the strategy. Purchased the domain DVD.com. Netflix states that t...
marketingtrendwatcher.blogspot.com
Marketing Trend Watcher: January 2014
http://marketingtrendwatcher.blogspot.com/2014_01_01_archive.html
Lauri Harrison Product and Marketing Strategist Faculty, Columbia University. Thursday, January 23, 2014. One-to-One Marketing Starting to Hit its Stride. Forbes contributor, Lisa Arthur, published an article in September 2011 " The Next Big Thing for Marketing. She mentions one-to-one marketing (1:1 marketing) had been coined 15 years earlier by marketers to "describe a CRM strategy that emphasized this kind of a highly personalized interaction.". I visit the Starbucks.com rewards site. It's about the i...
marketingtrendwatcher.blogspot.com
Marketing Trend Watcher: The Zappos Approach - Why aren't Other Companies Following Suit?
http://marketingtrendwatcher.blogspot.com/2012/12/the-zappos-approach-why-arent-other.html
Lauri Harrison Product and Marketing Strategist Faculty, Columbia University. Thursday, December 6, 2012. The Zappos Approach - Why aren't Other Companies Following Suit? Is renowned worldwide for exemplifying exceptional customer service. The company's founder and CEO Tony Zappos wrote a book, Delivering Happiness. Oddly, few companies heed their example. So how do you create this Zappos-like culture. It starts with the basics – performance metrics. It's About Total Call Time. Wow Moments Are Rewarded.
marketingtrendwatcher.blogspot.com
Marketing Trend Watcher: April 2015
http://marketingtrendwatcher.blogspot.com/2015_04_01_archive.html
Lauri Harrison Product and Marketing Strategist Faculty, Columbia University. Wednesday, April 22, 2015. Product Management - Key to Sustainability. I often get approached by people who want to learn more about product management and product manager roles, as it seems a bit mysterious and a potentially exciting career path. I typically share a handful of resources to help others decide whether or not it is worth pursuing. DownloadPDF here: “The Strategic Role of ProductManagement. They are, right? Empath...
marketingtrendwatcher.blogspot.com
Marketing Trend Watcher: LEGOs - are they delivering value to their customers with products catered to girls?
http://marketingtrendwatcher.blogspot.com/2012/01/legos-are-they-delivering-value-to.html
Lauri Harrison Product and Marketing Strategist Faculty, Columbia University. Sunday, January 15, 2012. LEGOs - are they delivering value to their customers with products catered to girls? You may not know there is an organization petitioning The LEGO Group. Tens of thousands of parents (mostly moms) are annoyed that the girl kits come mostly prefabricated, requiring less building of the structure and allowing more play time. When I first heard about the outrage and the petition signing, my immediate rea...
marketingtrendwatcher.blogspot.com
Marketing Trend Watcher: The 2 Main Questions to Address When Creating a Marketing Strategy
http://marketingtrendwatcher.blogspot.com/2012/06/2-main-questions-to-address-when.html
Lauri Harrison Product and Marketing Strategist Faculty, Columbia University. Saturday, June 2, 2012. The 2 Main Questions to Address When Creating a Marketing Strategy. 1 - A plan of action or policy designed to achieve a major or overall aim. The art of planning and directing overall military operations and movements in a war or battle. The development of a strategy may be daunting for most organizations. Common questions include:. 8220;Where do we start? Which customers will we serve? Understanding th...
marketingtrendwatcher.blogspot.com
Marketing Trend Watcher: Declutter your Email Inbox: Is it time to Unsubscribe?
http://marketingtrendwatcher.blogspot.com/2014/01/declutter-your-email-inbox-is-it-time.html
Lauri Harrison Product and Marketing Strategist Faculty, Columbia University. Sunday, January 5, 2014. Declutter your Email Inbox: Is it time to Unsubscribe? I’ve encountered many companies who make it a simple one-click process to unsubscribe and others who do not. I find that curious as the CAN-SPAM Act of 2003 recently celebrated its 10. Anniversary. [The acronym CAN-SPAM stands for Controlling the Assault of Non-solicited Pornography and Marketing.]. He turned himself in on December 28th. If you look...
marketingtrendwatcher.blogspot.com
Marketing Trend Watcher: One-to-One Marketing Starting to Hit its Stride
http://marketingtrendwatcher.blogspot.com/2014/01/one-to-one-marketing-hitting-its-stride.html
Lauri Harrison Product and Marketing Strategist Faculty, Columbia University. Thursday, January 23, 2014. One-to-One Marketing Starting to Hit its Stride. Forbes contributor, Lisa Arthur, published an article in September 2011 " The Next Big Thing for Marketing. She mentions one-to-one marketing (1:1 marketing) had been coined 15 years earlier by marketers to "describe a CRM strategy that emphasized this kind of a highly personalized interaction.". I visit the Starbucks.com rewards site. It's about the i...
marketingtrendwatcher.blogspot.com
Marketing Trend Watcher: Bad Business Practices Alienate Customers and Provide a Fast Track to the Bottom of the Barrel
http://marketingtrendwatcher.blogspot.com/2015/05/bad-business-practices-alienate.html
Lauri Harrison Product and Marketing Strategist Faculty, Columbia University. Wednesday, May 13, 2015. Bad Business Practices Alienate Customers and Provide a Fast Track to the Bottom of the Barrel. 8216; Do NOT Do’ List. Bait and Switch Sales:. If customers proactively seek out your service and spend time on the phone with your sales rep, have the decency to honor the agreed upon service package. Customers agree to a monthly fee and set-up charges in advance. The fact the ‘technician’ says t...There is ...
marketingtrendwatcher.blogspot.com
Marketing Trend Watcher: May 2015
http://marketingtrendwatcher.blogspot.com/2015_05_01_archive.html
Lauri Harrison Product and Marketing Strategist Faculty, Columbia University. Wednesday, May 13, 2015. Bad Business Practices Alienate Customers and Provide a Fast Track to the Bottom of the Barrel. 8216; Do NOT Do’ List. Bait and Switch Sales:. If customers proactively seek out your service and spend time on the phone with your sales rep, have the decency to honor the agreed upon service package. Customers agree to a monthly fee and set-up charges in advance. The fact the ‘technician’ says t...There is ...
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Create and Deliver Value - Create and Deliver Value
Product strategist marketing strategist Columbia University adjunct. 8203;I work with companies to build a rock solid foundation to build a highly successful brand and differentiated product. Once grounded there, we can work on the edge, the fine line between tried and true and the wild blue yonder where you can learn, innovate, and surprise the marketplace. Proudly powered by Weebly.
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