danakrug.blogspot.com

Dana Krug's Blog on Direct Marketing

I love getting mail, all kinds of mail. Some people dread going to the mailbox and can't wait to dump all of the "junk mail." I love to see what mailers are trying to get me to do. I like to evaluate the effectiveness of the mail that I get. I also love e-mail and look for the catchiest promotions and the most intriguing subject lines. My plan for this blog is to open my mailboxes (e-mail and postal) and share with my readers what I find.

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Dana Krug's Blog on Direct Marketing | danakrug.blogspot.com Reviews

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I love getting mail, all kinds of mail. Some people dread going to the mailbox and can't wait to dump all of the "junk mail." I love to see what mailers are trying to get me to do. I like to evaluate the effectiveness of the mail that I get. I also love e-mail and look for the catchiest promotions and the most intriguing subject lines. My plan for this blog is to open my mailboxes (e-mail and postal) and share with my readers what I find.

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5 direct mail

6 fundraising appeal

7 public radio

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Dana Krug's Blog on Direct Marketing | danakrug.blogspot.com Reviews

https://danakrug.blogspot.com

I love getting mail, all kinds of mail. Some people dread going to the mailbox and can't wait to dump all of the "junk mail." I love to see what mailers are trying to get me to do. I like to evaluate the effectiveness of the mail that I get. I also love e-mail and look for the catchiest promotions and the most intriguing subject lines. My plan for this blog is to open my mailboxes (e-mail and postal) and share with my readers what I find.

INTERNAL PAGES

danakrug.blogspot.com

1

Dana Krug's Blog on Direct Marketing: NJBEST College Savings Plan

http://danakrug.blogspot.com/2009/05/njbest-college-savings-plan.html

Dana Krug's Blog on Direct Marketing. Monday, May 11, 2009. NJBEST College Savings Plan. Over the weekend, I received a mailing from NJBEST 529 College Savings Plan http:/ njbest.com/. Subscribe to: Post Comments (Atom). View my complete profile. What I am reading. Religion in the mail. WHYY, my favorite radio station. NJBEST College Savings Plan. Momma needs a new pair of shoes.

2

Dana Krug's Blog on Direct Marketing: The hounding of Verizon FIOS

http://danakrug.blogspot.com/2009/04/hounding-of-verizon-fios.html

Dana Krug's Blog on Direct Marketing. Thursday, April 30, 2009. The hounding of Verizon FIOS. Every day (or close to it), we seem to get a mailing from Verizon http:/ verizon.com/. Subscribe to: Post Comments (Atom). View my complete profile. What I am reading. The hounding of Verizon FIOS. Generic drugs and pharmaceutical marketing. Cash in on jewelry.

3

Dana Krug's Blog on Direct Marketing: March 2009

http://danakrug.blogspot.com/2009_03_01_archive.html

Dana Krug's Blog on Direct Marketing. Thursday, March 26, 2009. Dare to wear wild shoes. I like the use of traditional direct marketing tools, such as the unique website and code for this offer. Netflix should know which piece I redeemed and should be able to track te results of each campaign based on this tracking mechanism. I also like the "involvement device" http:/ www.allbusiness.com/glossaries/involvement-device/4962678-1.html. Wednesday, March 18, 2009. Move fast.and stop bothering me. CAN-SPAM&#4...

4

Dana Krug's Blog on Direct Marketing: Momma needs a new pair of shoes

http://danakrug.blogspot.com/2009/05/momma-needs-new-pair-of-shoes.html

Dana Krug's Blog on Direct Marketing. Tuesday, May 5, 2009. Momma needs a new pair of shoes. I just got this oversized postcard from Famous Footwear http:/ famousfootwear.com. Subscribe to: Post Comments (Atom). View my complete profile. What I am reading. Religion in the mail. WHYY, my favorite radio station. NJBEST College Savings Plan. Momma needs a new pair of shoes.

5

Dana Krug's Blog on Direct Marketing: BJ's and Tuesdays

http://danakrug.blogspot.com/2009/05/bjs-and-tuesdays.html

Dana Krug's Blog on Direct Marketing. Tuesday, May 5, 2009. This week, on Tuesday, I received the usual light quantity of mail and also, this "ultimate offer" from BJ's http:/ www.bjs.com/. The (stock) photo of the family of four with the cart full of groceries is a bit too generic and perfect. I have been to the store with my family and I tell you we do not dress like that and we are not that happy or pleased. It seems a wasted effort, if BJ's did not test at least two different creative treatments to s...

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Dana Krug's Blog on Direct Marketing. Thursday, May 21, 2009. Religion in the mail. One of this week's direct mail pieces was a piece about Camp Discovery. Camp Discovery is a children's Bible study program offered by a local Presbyterian church. Yikesthis church should be using better data. The piece was addressed to my husband. How does the church know that my husband is even interested in Presbyterianism? Wednesday, May 13, 2009. WHYY, my favorite radio station. Any time I am in the car, running erran...

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