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Sport & Media Relations. Sport & Events. Sport & CSR. Success is no accident. It is hard work, perseverance, learning, studying, sacrifice and most of all, love of what you are doing.". The business of sport is like a race and you should always be in pole position.". Victory is sweeter when you have tailored your own path to success.". Sports don't build character, they reveal it.". Kenneth Cortsen’s Insights. Corporate Social Responsibility in the business of sports. August 22, 2016 3:47 pm. The busines...
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FC Barcelona is on top of the football world once again - case of the UEFA Champions League Final and its impact on FC Barcelona's reputational capital
http://kennethcortsen.com/fc-barcelona-is-on-top-of-the-football-world-once-again-case-of-the-uefa-champions-league-final-and-its-impact-on-fc-barcelonas-reputational-capital
Sport & Media Relations. Sport & Events. Sport & CSR. FC Barcelona is on top of the football world once again – case of the UEFA Champions League Final and its impact on FC Barcelona’s reputational capital. June 8, 2015. Sport and Media Relations. Photos: FC Barcelona players celebrating the ‘treble’ achievement (source: official Twitter accounts of FC Barcelona President Josep Maria Bartomeu. According to a recent study by Brand Finance [2]. Additional sources on this topic:. Fc barcelona economic impact.
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Sports fans and their focus on CSR rewrite the book of sports sponsorship
http://kennethcortsen.com/sports-fans-and-their-focus-on-csr-rewrite-the-book-of-sports-sponsorship
Sport & Media Relations. Sport & Events. Sport & CSR. Sports fans and their focus on CSR rewrite the book of sports sponsorship. July 16, 2015. Sport and Media Relations. Photo: The official petition. To make FC Barcelona cancel its shirt sponsorship from Qatar Airways. Photo: ITF’s (an international trade union federation for transportation workers’ unions) protests the actions of Qatar Airways via FC Barcelona on Twitter. View all posts by Kenneth Cortsen →. Sign up to get new posts first! Sign up to g...
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MotoGP sponsorship development - case of Valentino Rossi & sponsorship categories
http://kennethcortsen.com/motogp-sponsorship-development
Sport & Media Relations. Sport & Events. Sport & CSR. MotoGP sponsorship development – case of Valentino Rossi & sponsorship categories. June 25, 2015. Photos: Valentino Rossi, MotoGP’s famous no. 46 (source: Rossi’s official web site. Table: Summary of Valentino Rossi’s career accomplishments (source: MotoGP. Infographics: Sponsorship development in MotoGP (source: Sports Sponsorship Insider). View all posts by Kenneth Cortsen →. Sign up to get new posts first! Find me in the social networks. Fan engage...
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Does the #USWNT success present a commercial breakthrough for women’s sports?
http://kennethcortsen.com/does-the-uswnt-success-present-a-commercial-breakthrough-for-womens-sports
Sport & Media Relations. Sport & Events. Sport & CSR. Does the #USWNT success present a commercial breakthrough for women’s sports? July 21, 2015. Sport and Media Relations. Photo: #USWNT’s Alex Morgan on the cover of FIFA 16 (source: SportsCenter’s official Twitter account. Photo: President Obama showing his support for the #USWNT (source: official Twitter. Account of President Obama). Photos: The #USWNT star Alex Morgan’s Twitter activities (source: Alex Morgan’s official Twitter. FIFA women's world cu...
kennethcortsen.com
Fan relationship management is key in professional sports – looking at the PARTICIPATION touchpoint
http://kennethcortsen.com/football-economy/fan-relationship-management-key-professional-sports-looking-participation-touchpoint
Sport & Media Relations. Sport & Events. Sport & CSR. Fan relationship management is key in professional sports looking at the PARTICIPATION touchpoint. October 4, 2013. Sports entities and fans MUST join forces to create the right passionate atmosphere around ‘sports brand experiences’. This element of fan relationship management is a crucial element and a ‘brand revitalizer’ when it comes to reaching sports fans and to benefit financially from achieving this objective. Check out this video. Digital opp...
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Sport & CSR Archives
http://kennethcortsen.com/category/sport-csr
Sport & Media Relations. Sport & Events. Sport & CSR. Archive Sport and CSR. Usain Bolt the entertaining business of being ’the best’. August 22, 2016. Sport and Media Relations. Sponsorship, branding and commercialization of the 2016 Rio Olympics. August 6, 2016. Scandals and the business of sports: implications for new approaches in the sports industry. May 9, 2016. Sport and Media Relations. Sports business expert, Patrick Nally: Where there is money, there is greed. Harvard Business School Profes...
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Sport & Events Archives
http://kennethcortsen.com/category/sport-events
Sport & Media Relations. Sport & Events. Sport & CSR. Archive Sport and Events. Usain Bolt the entertaining business of being ’the best’. August 22, 2016. Sport and Media Relations. Sponsorship, branding and commercialization of the 2016 Rio Olympics. August 6, 2016. Scandals and the business of sports: implications for new approaches in the sports industry. May 9, 2016. Sport and Media Relations. Sports business expert, Patrick Nally: Where there is money, there is greed. Harvard Business School Pro...
kennethcortsen.com
Sport Economy Archives
http://kennethcortsen.com/category/sport-economy
Sport & Media Relations. Sport & Events. Sport & CSR. Usain Bolt the entertaining business of being ’the best’. August 22, 2016. Sport and Media Relations. Usain Bolt, the fastest man on Earth[*], symbolizes the meaning of the Olympic motto and adds to bringing the Olympic substance to life. In its recent Olympic Charter, which was put in play in August 2015, the International Olympic Committee (IOC) writes that the Olympic motto ‘Citius Altius Fortius’ expresses the aspirations of […]. August 6, 2016.
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The emotional and creative nature of sports economy = activation opportunities and ROIs
http://kennethcortsen.com/the-emotional-and-creative-nature-of-sports-economy-activation-opportunities-and-rois
Sport & Media Relations. Sport & Events. Sport & CSR. The emotional and creative nature of sports economy = activation opportunities and ROIs. June 29, 2015. Photos: NCAA celebrating this year’s national basketball champions Duke Blue Devils and NCAA music festival (source: NCAA. Photo: An exemplification of how Mercedes. Creates activation opportunities around champion driver Lewis Hamilton (source: Mercedes AMG Petronas F1 team). View all posts by Kenneth Cortsen →. Sign up to get new posts first!